Ellen Kvarby

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Brinner för nästa generations golfare.

A partner-owned hybrid firm with three innovation-driven functions: advisory, investments, and ventures.

As VP Brand & Creative, I led a team of 50+ people. The group included the in-house agency, Brand Strategy team, Marketing Operations, Partnership Marketing, and Social Media team. I was part of the Extended Leadership team at the company and the Marketing Leadership team. Key Achievements: 1. I Completed the company's first Brand Strategy in close collaboration with key stakeholders from different departments. 2. I was responsible for our monthly brand reporting to Epidemic Sound's Chairperson, Andrew Fisher (former CEO of Shazam). 3. I was the Point of contact and collaborated closely with the Brand Transformation team at Blackstone (investor). 4. I set up and was responsible for our brand tracking. 5. I improved efficiency in working methods (including testing, follow-up/evaluation of results) across teams/departments. 6. I was responsible for Epidemic Sound's cross-departmental Brand Leadership forum, including departments such as Product, Employer Branding, Music, Business Performance and Planning, and Experience Design. 7. I set up our Partnership Marketing collaboration with Adobe in person in San Fransisco. 8. Epidemic Sound more than tripled the organization's turnover and size during my three years at the company. It furthermore achieved a unicorn valuation after its latest investment round in 2021.

As VP Marketing, I led a team of 40+ people. The group included teams responsible for Content, Performance, Community, CRM, and Event Marketing.

As Head of Creative, I'm leading a talented team of 6 and I'm part of the management team. Responsible for building, recruiting and developing Sony Music Sweden's Creative Team and making sure our work is innovative and of the highest standard. The Team is responsible for making art direction, visual identities, artworks, press pictures, music videos and other video material, and creative campaigns/activations. In this role I have continued my work being responsible for creative activations/campaigns for selected Swedish artists. Work made for Sweden's biggest rock band, kent, was for example awarded in Cannes Lions International Festival of Creativity and in the Swedish In-house Agency Awards.

As a Creative Manager, I was responsible for creative campaigns/activations for selected releases from our Swedish artists. My work included planning, strategies, creative ideas/concepts, and project management. Work made for Tove Styrke was for example awarded as one of the best international digital campaigns in 2015 by Music Ally. As a Product Manager, I did project management for Swedish artists releasing music. During this period I also did A&R, both as a trainee and signing my own projects/artists.

Made strategies and implemented guidelines for Sony Music Sweden's social media channels. Responsible for creating creative digital campaigns/activations for our Swedish artists. Such as the digital activation "Cecilia" for our artist Linnea Henriksson, the activation was awarded at the Swedish In-house Agency Awards 2015 for best digital activity.

The only Junior Consultant assisting the Group CEO Markus Gustafsson in his work with management counseling to professional services, CEOs, GMs, and Secretary Generals. Strategic counseling mainly to NGOs within the fields of digital projects, such as the production of social media guidelines. Guest speaker at the Stockholm University, School of Business, Economics and Law in Gothenburg, and Nova100 events, lecturing about insights and trends within the communication industry.

CEO-assistant and trainee to the founder of Prime Weber Shandwick, Carl Fredrik Sammeli. Main responsibility was to schedule, prepare and do research for meetings and projects.

Performed daily NAV-calculations, risk analysis, ran reports on a number of funds and completed monthly 
reports and return analysis.

Started out as an intern and Press/PR/Marketing Assistant. Developed digital marketing and social media 
communication. Continued as a Project Manager for the campaign "Stockholm Jazzathon", awarded with a “Guldägg” Diploma 
in the “Interactive” category. Became the Press/Marketing Coordinator. Arranged interviews, press conferences, IRL and digital marketing 
events and developed and updated the digital channels and social media.

 Bachelor’s Thesis in Management: “In for a Penny, in for a Pound”, a case study of how a social enterprise strategically acted to mobilize resources.  President of M2: Media & Marketing, the Student Association’s largest career fair, focusing on businesses in the field of media and marketing.  Member of the Student Association’s Board of Directors, Board of International Committee and Board of the School Choir, and was appointed Entertainment Editor of the Student Association Magazine.  Received the annual SSE Student Association Scholarship granting summer studies at Harvard University or Stanford University.  Awarded First Year Female Student of the Year.

 Attended summer studies at Stanford University.

 Received a golf scholarship for Women’s Division One Golf Team.  School Radio founder and Program Director.