Ellen Ross

Heart Valve Voice Canada is a non-profit patient advocacy organization that works to improve the health and quality of life of people living with heart valve disease. We advocate for increased and early diagnosis, timely access to appropriate treatment, removal of barriers to receiving that diagnosis and treatment, and ensuring meaningful support systems for those affected by heart valve disease. Our advocacy network includes patients and their support systems, a multi-disciplinary group of health care professionals, and other cardiac and patient advocacy and service organizations.

Developed and executed strategic marketing and activation plans to raise awareness and increase engagement with women as heart disease and stroke is the #1 cause of premature death of women in Canada. Led the cross functional task force to ensure the integration of key messages through all lines of business. Managed the paid digital media campaign using digital analytics to modify campaign, as needed. Resulted in +85% web traffic and +21% online revenue. Worked with the corporate team to support the development and execution of sponsors campaigns.

Provided strategic leadership in the management of print and digital health information. Collaborated with healthcare professionals, patients and industry to develop resources to inform, educate and engage patients. Built a strategic framework for an online patient platform to support stroke patients and caregivers through each stage of their recovery journey. Developed resources for a national screening program designed to raise awareness of cardiovascular risk factors in the South Asian community.

Used clinical research to inform healthcare professionals on the therapeutic and nutritional benefits of Nestle’s Infant Nutrition products. Cultivated relationships with key opinion leaders. Planned and executed sponsorships of health education events.

Developed annual marketing plans and execution for the Amex Platinum and Gold Cards. Developed successful loyalty programs. Redesigned Platinum card benefits program to reduce costs by 18% and increase cardmember satisfaction. Managed 3 direct reports and budget of over $3M.

Managed all marketing campaigns and In-store promotions for 42 stores in Canada and 30 in the U.S. Created all signage, posters and print materials including photography and copy.

Led all field marketing and media activities for 48 restaurants in 16 markets, within Canada and Northeastern U.S. to maximize sales and profits. Developed and implemented strategic marketing plans based on individual market needs. Supervised 5 agencies including advertising, public relations and media buying.

Developed nutrition information for consumers and health professionals and conducted all nutrition education seminars. Co-ordinated media relations, wrote press releases and conducting over 40 media interviews.