Ellen Conning

Content Strategy: Enhancement: Propose and execute content improvements on client websites to enhance SEO performance. Keyword Research: Perform detailed keyword research to shape and guide content strategies. Content Development: Craft user-focused content from the ground up, catering to diverse search intents. Content Briefing: Prepare and present comprehensive content briefs for client approval. Client Interaction: Present research findings, content strategies, and finalized content to clients, clearly explaining the rationale behind each decision. SEO Support: Assist the Head of SEO with day-to-day tasks and contribute to internal marketing initiatives. Developing the in-house style guide for internal and external communications, on-site writing, blog posts, etc.

Performing extensive research and analysis on consumer thoughts and trends Strategising content pillars and sub pillars across several industries to client needs Planning the editorial calendar and proposing wide and narrow range content to clients, including commercial and informational pages and articles Collaborating with content management teams, creative teams, and writers to implement the strategy Conducting periodic content audits Creating and writing content in full where appropriate Outlining content needs via briefs to hand to in-house copywriters, editing and reviewing this upon completion Creating wireframes for user experience improvements via Figma and Moqups, based on user interation data obtained via Hotjar, ContentKing, GSC and GA4. Ensuring that content strategy meets business objectives Implementing best SEO practices Liasing with clients directly via Trello, Jira, Microsoft Teams and email to update on campaign status Maintaining awareness of changes in the industry and adapting strategies Researching and implementing cutting-edge technology into work processes Developing an internal company discussion platform on a bimonthly basis, where all departments access shared learning and improvement opportunities on an open basis Working across departments to ensure unity in client approach Working with internal marketing departments and alongside management to help establish viewpoints on industry issues Working collaboratively within my team, and across others, as well as helping upskill others where possible Developing the in-house style guide for internal and external communications, on-site writing, blog posts, etc. Using tools like ScreamingFrog, Ahrefs, Semrush, Google Search Console, Google Analytics (UA and GA4), Google Keyword Planner, and more to help better track and analyse data

Create content based on individual client need Search for appropriate locations for content to be hosted using Outreach processes Manage and maintain quality of content on an individual basis Ensure all content is correctly formatted to client's style guides and needs Check that content is listed in correct format and under ordered parameters

Take incoming calls from customers with their reactive maintenance requirements Act as the first point of contact for any reaching the company, internal or external Control and coordinate on-call Engineers to attend jobs in a timely fashion Ensure engineers have access to sites Collect paperwork from engineers upon job completion Assist and support engineers with queries and issues Update client portals with status changes to jobs Ensure KPI’s and SLA’s are met

Negotiate payment for all given tasks Create list of priority projects to write/proofread/edit based on deadlines Work on content, produce first drafts swiftly for client approval Deliver content within specified deadlines Update clients as requested during process

Manage and lead calls in a friendly and concise manner Ensure that all notes related to calls are made in a timely fashion Follow legal guidelines for data protection and cleansing practises Maintain a professional conduct under all situations Liaise with clients and customers in a professional and empathetic manner Ensure financial details are kept secure Ensure customers are aware of all possible consequences

Presenting a professional and friendly first impression of the company to all clients and staff at point of contact Managing incoming phone calls and mail, ensuring all details are logged Manage and maintain cases independently Maintain a professional conduct under high stress situations Filing and completing all necessary documentation and paperwork alongside cases in a prompt and due manner Liaise with clients and next of kin in a professional and empathetic manner Record data punctually to help support the production of regular reports as required Handle initial requests to begin service with the company as and when necessary Log and handle complaints in line with CCG requirements Investigate technical issues reported by nurses and raised to the relevent business partners Assist the team in other duties when needed

Managed and distributed information via social media. Maintained the website and updated information on the pages enclosed. Edited content for the website and for social media. Communicated with business partners for advertisement on social media. Created marketing strategies. Wrote, maintained, and distributed bi-monthly newsletter. Researched content for newsletter.

Created content based on press releases, augmented with further research. Sought out news sources independently. Produced editorial-style content, including reviews and cultural analysis. Edited articles, including image and SEO formatting, to style guide specifications. Created content plans and social media campaigns to help distribute articles and generate page views.