Ellen Cohen

Reporting to the Head of Sales, this role involves: • Development of strategic B2B marketing campaigns for Siemens Mobility's VEMS NxG and RIMS product lines in collaboration with the Head of Sales and HQ Marketing Team, enhancing market presence. • Product positioning and messaging for the Automated Vehicle and Rail Inspection portfolio. • Creation of market strategies that align with customer needs and industry trends, improving competitive positioning. • Monitoring and communication of digital marketing campaign performance metrics. • Internal and external communications activities delivered in collaboration with the Leadership Team. • Collaboration with cross-functional teams (Engineering, PLM, Projects, Leadership) to create go-to-market strategies, ensuring cohesive messaging and product clarity.

Reporting to the Head of Sales, this role involved: • Execution of strategic marketing activities under guidance of Head of Sales and HQ Marketing for Siemens Mobility's VEMS NxG and RIMS product lines, enhancing market presence. • Contributed content related to the positioning and messaging of the Automated Vehicle Inspection portfolio. • Creation of marketing content to promote the product portfolio on a global level. • Internal communications activities delivered under the guidance of the Leadership Team. • Collaboration with cross-functional teams (Engineering, PLM, Projects, Leadership) to deliver appropriate technical documentation for customer and internal education purposes.

Reporting to the Head of Products & Technology, this role involved: • Supported B2B marketing initiatives by contributing to strategies that align with customer needs and industry trends. • Development of business cases and marketing budgets, aligning strategic objectives with financial planning to support product positioning and market expansion. • Created engaging technical and promotional content, enhancing product visibility and customer understanding. • Produced comprehensive technical documentation, contributing to improved product knowledge across teams.

Reporting to the Head of Product Lifecycle Management, this role involved: • Supported the development and execution of marketing campaigns across digital and print channels, enhancing brand visibility. • Conducted market research and competitor analysis, providing insights that informed strategic marketing decisions. • Developed content creation skills using various audiovisual software for social media and promotional materials. • Collaborated with cross-functional teams to coordinate events and technical talks.

At 25, I founded and operated a small business as an independent support worker, specialising in tailored support for autistic women and children, particularly those with a Pathological Demand Avoidance (PDA) profile. This role involved: • Management of a sole trader business, with ongoing networking, client acquisition, reporting, and invoicing activities, as well as continued compliance with insurance and legal requirements. • Provision of personalised support to autistic women and children with a PDA profile, including personal care, household assistance, and community engagement. • Cultivation of client-centred plans that prioritised social, educational, and professional engagement. • Development and maintenance of strong client relationships through empathy, adaptability, and effective communication.