Ellen Portantino
Director @ NBCUniversal
About
Experienced and driven to succeed executive skilled in Consumer Products Licensing and Product Development, Brand Development, Collaborations, Strategy and Management, E-commerce, Partnership Management and Business Development. Proven expertise in fan-centric product and marketing on digital platforms as well as extensive skills in experiential venue merchandising, including theme parks and location based entertainment. Passionate Collaborator and Team builder.
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United States
Entertainment
Client Relations, E-Commerce, Licensing, Consumer Products, Retail, Brand Development, Strategic Partnerships, Business Development, Marketing Strategy, Brand Management, Digital Media, Integrated Marketing, Toys, Product Development, Entertainment, International Business, Product Marketing, E-commerce, Creative Direction, Brand Licensing
Experience
Director
NBCUniversal
Universal City, California
Apparel, children through adult; Collaborations; Direct to Retail
Senior Licensing Manager
NBCUniversal
United States
Adult and children's accessories and footwear; infant and toddler apparel and home furnishings.
Independent Consultant
NBCUniversal
California, United States
Licensing and category management for Fashion and Living Team. Managing Newborn/Infant/Toddler hardlines and softlines.
Consultant
EPO, LLC.
Consulting services to multiple clients in location based entertainment space for product development, licensor management and merchandise strategies.
Director, Franchise Management and Marketing
Warner Bros. Entertainment
Burbank, California, United States
Developed and implemented merchandise strategies for Wizarding World Digital, the global fan platform for Harry Potter and the destination for the official Harry Potter Fan Club. Launched multiple exclusive and first to market licensed products and a collector pin program.
Director, Global Themed Entertainment
Warner Bros. Entertainment
Burbank, CA
Manage all categories of merchandise for Global Themed Entertainment licensees at WBCP, including: theme parks, exhibitions, live events. Clients included Wizarding World of Harry Potter at Universal Studios globally, Six Flags theme parks, Warner Bros World in Abu Dhabi.
Director, Licensing Business Development
Warner Bros. Entertainment
Oversaw merchandising and marketing for vertical e-commerce, including WBShop.com, HarryPotterShop.com and CartoonNetworkShop.com.
Various
The Walt Disney Company
Licensing and Retail Business Development for Disney Consumer Products
Education
Albright College
English
Ellen Portantino's Contact Information
Phone
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