Ellen L.

Team lead for all things media related across key pillars at Sega of America.

As the new marketing lead for Snail Games and Wandering Wizard, my main responsibility is to build a team of passionate marketing professionals that will drive results for our campaigns, brands and dev partners. In this role, I help inspire and guide, from strategy to ideation while ensuring seamless execution of data-driven marketing solutions. I am excited to be back in gaming and grateful to be given this opportunity to build and lead this new team! 🤩

You Do You. We Do Cars. "To bring the You Do You essence to the world, we have integrated unparalleled technology inside our flagship vehicle, the INDI One. Via the INDI One's connectivity and processing power, the world is at your fingertips, no matter where life takes you."

PETROL is a full service advertising agency dedicated to developing fully integrated global marketing campaigns for major brands across genres. Current/Past Accounts: - Tencent PUBG MOBILE - Bethesda - Bandai Namco Entertainment (Dragon Ball franchises, Naruto, Dark Soul,la franchise, Elden Ring, Tales of series, Sword Art series and more) - Snail Games (ARK, Taichi Panda) - Perfect World Entertainment - Com2Us Summoners War - Cygames - Turtle Beach (including licensed products with Activision, Blizzard, Disney/Marvel/Lucas Films) - PDP - Razer - War Gaming - Gearbox - New Business Pitches

Worked on the Walt Disney Studios account and oversaw multiple successful media campaigns across Disney verticals while managing and mentoring teams of Media Planners and Assistant Media Planners. Past Theatrical Campaigns include: - Pixar: Finding Nemo, Brave, Monsters University - Disney: Beauty and the Beast, Monsters Inc. Planes, Wreck-it Ralph, Muppets, Maleficent, Frozen - DisneyNature: Bears - DreamWorks: The Help, The Fifth Estate - Studio Ghibli: Secret World of Arrietty, The Wind Rises - Marvel: Guardians of the Galaxy

Digital planning and buying for Warner Home Entertainment (TV/Kids/Gaming), WB Syndication and Universal Music Group. Experience in working on campaigns with digital budgets ranging from $20.0K to $1.0MM. During the planning process, have been able to stretch the budget to include unique custom executions that allow for a social spin and look beyond just standard banners. At one point, was able to manage approximately 10 campaigns simultaneously. Lastly, have been able to deliver effective added value packages that offer 30-45% value add to the campaign.

Worked on Warner Theatricals on titles like Gran Torino, Valentine's Day and The Blind Side. (with budgets ranging from 10.0 MM to 40.0 MM) Under the Account Manager role, managed 2-3 Assistant Media Planners and worked closely with broadcast and outdoor buyers to provide the best media mix for Warner Brothers. Additionally, handled all spot radio and print buys while negotiating cost-effective custom packages.

Founded eWireless with a partner and managed max two retail locations.