Ellen Graf-Martin
President & Chief Strategist @ Graf-Martin Communications, Inc.
About
As a 2023 Canadian Marketing Hall of Fame Inductee, I’ve spent 20+ years at the intersection of hope, strategic marketing and ROI. This means that, at Graf-Martin, we don’t just "do marketing." We serve as Fractional CMOs, results-driven PR & Communications partners and invaluable strategic partners for organizations committed to generosity, justice, and world-changing impact.I’ve had the privilege of architecting and supporting growth for over 200 organizations including World Vision Canada, International Justice Mission, and the Mennonite Central Committee. Whether it’s developing strategic marketing plans for THE CHOSEN, touring NYT bestsellers like Max Lucado or navigating marginalized population communications for Ontario Health, my focus is the same: use excellent marketing as a force for good.Two decades of work alongside world-class brand and organizations provide the strategic skill and insight needed to build, launch and grow brands and campaigns that change the world.Beyond the Boardroom: I am a champion for people living with disabilities, child welfare, and women of influence and a committed advocate for B-Corp values and WBE-certified women-owned enterprises.Specialties: Fractional CMO Strategy | Brand Architecture | Values-Based Marketing | Non-Profit Growth | National PR & Integrated Campaigns
Canada
Waterloo
Marketing & Advertising
Public Speaking, Promotions, Advertising, Trade Shows, Publicity, Media Relations, Social Media Marketing, Marketing Communications, Copywriting, Public Relations, Event Planning, Writing, Brand Development, Press Releases, Strategic Planning, Fundraising, Marketing Strategy, Strategic Communications, Non-profits, Integrated Marketing
Experience

President & Chief Strategist
Regional Municipality of Waterloo, ON
Connected, creative, insightful, highly practical - these are some of the ways that Ellen Graf-Martin is described by the organizations she gets to work with every day. As the Founder & President of Graf-Martin Communications, Ellen Graf-Martin brings over twenty years of experience in marketing, communications, brand, publicity and business development along with many years of non-profit organization involvement. This experience means that non-profit organizations and content creators across North America have access to reliably excellent, high-impact, high-value integrated marketing, branding, digital advertising, engagement and publicity. Ellen has enjoyed her work as a marketing, branding and resource consultant for several national and international non-profit organizations including Compassion Canada, World Vision Canada, NCFCA, HOPE International, Bible League Canada, Open Doors, and dozens of others. Ellen and her team have developed a number of unique solutions for non-profit organizations, including a custom-built branding and marketing strategy process (that works every, single time!) and a robust toolbox of foundational marketing resources. Graf-Martin Communications received WBE Canada certification as a woman-owned enterprise, making Ellen part of the 1% of woman-owned agency leaders. Ellen was inducted into the Canadian Marketing, Advertising and PR Hall of Fame in 2023.

Co-Visionary
GATHER is an invitation for Canadian women from coast-to-coast to explore what God is stirring in our hearts, lives and stories. Our desire is to participate in what He is doing, creating momentum, clarity and purpose for a uniquely Canadian expression of God's heart for us. Together, we hope to gather and share resources, encouragement and strength, sister-to-sister, that will fuel us as women & leaders as we carry Christ into our individual and collective spheres of influence.

Manager, Media & Consumer Relations
I oversaw all publicity and public relations activities for represented authors and brands. This position required the achievement of frequent, timely and positive exposure for RGM distributed product. This responsibility demanded that I am demonstrate a high level of self-motivation and self direction and utilized the breadth of my excellent relational, communication and organizational skills.

Marketing Manager
OM Literature
At OM Literature I participated on an international team with a strong missional focus. I was responsible for the oversight and execution of all marketing and public relations efforts. This position required an exceptional level of initiative, organization and communication skills.

Administrative Assistant – Marketing & Database Manager
Aztec Appliances
I assisted company owner in day-to-day business functions and managed customer emergencies in priority sequence. • Developed organizational systems for information storage and retrieval. • Composed informational brochures and advertising pieces • Served as front line customer service contact for commercial clients

General Office Manager / Crewmember
I participated in the onboard missions training program of OM / MV Logos II as part of a diverse international crew. I was responsible for public relations, hospitality and administration details in this unique, cross-cultural context. In addition to daily regular activities, I assisted the Captain and Chief Purser in customs and immigration duties. • Developed donor base and cultivated strong donor relationships, turning them into long-term ministry partners. • Designed communication tools and maximized opportunities to connect with donors. • Presented regular missions training in international church settings with translation. • Hosted dignitaries and state representatives at official ceremonies and receptions.
Education
Ellen Graf-Martin's Contact Information
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