Ellen Abamonte
VP, Content Evaluation and Creative Analytics @ National Research Group
About
With over 15 years of experience in consumer insights, I am a strategic research and insights storyteller who partners closely with crossfunctional stakeholders on original content insights. As the Consumer Insights Team Lead at Amazon Studios, I lead a team of researchers who provide data-driven insights and recommendations for drama and comedy series on Prime Video. My core competencies include qualitative and quantitative research, audience and marketplace analysis, market research and strategy, data visualization, and strategic storytelling. I have a passion for film and TV research and a keen understanding of the entertainment industry trends and consumer behavior. My mission is to enable and empower creators and executives to make informed and impactful decisions that delight and engage viewers.
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United States
Media Production
Teaching, Economics, Data Analysis, Research, NGOs, Nielsen Data, Cable Television, Microsoft Office, Customer Service, Financial Analysis, Financial Modeling, Financial Reporting, Accounting, Budgets, Risk Management, Forecasting, Management, Business Planning, Finance, Strategic Planning
Experience
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