Ellee Mikell

I have photographed more than 250 clients in natural lighting. I maintain a business Instagram account and created a website displaying my work. I have captured photos of sporting events, including college football, basketball, soccer, and baseball. Additionally, I create logos, websites, social media accounts, and graphics for companies and brands. I also oversee paid ads, all organic social content, email campaigns and other marketing needs for select clients.

I coordinate, approve, and schedule content for the 224 campus digital network displays. I have designed over 500 static and animated graphics for the displays using Adobe software or Creatopy. I also develop policies that govern the content, placement, and design of all Clemson digital signage. I use analytics to determine the effectiveness of the boards and communicate the results to stakeholders. Additionally, I create videos, provide strategic support, and assist with content creation for Clemson's social media. I create real-time content at events including sporting games and seminars. I help plan our organic content calendar and assist with overseeing our interns. Notably, I strategized, launched, and grew the official BeReal account to 130k followers in five months. I also track our analytics on this platform and use the data to adjust our evolving strategy.

I created content for all the Clemson University social media accounts, which had a total of over 1M followers with an average quarterly rate of 25.3M impressions and 1.83M engagements. I managed, monitored, and responded to comments and direct messages daily. I strategized, edited, and created over 500 videos for the Clemson University TikTok account, which was ranked 16th out of 358 D1 universities by Rival IQ in 2022. I increased TikTok followers from 30,000 to 100,000 and created, strategized, and managed the Clemson University BeReal account. I was the lead intern and helped oversee and act as project manager for my fellow intern's tasks. I also utilized design software to produce graphics for weekly content segments. I worked to create our monthly content calendar and create fun, organic content.

I designed over 75 illustrations, logos, designs, and layouts and prepared files for printing. I developed creative solutions and used problem-solving skills to help meet customer needs. I worked with 20 clients from start to finish to creatively troubleshoot and design graphics.

I created over 400 social media posts and 15 print graphics and wrote SCIENCE News articles. I doubled the Instagram follower count from 700 to 1600 in eight months. I managed the day-to-day visual identity for SCIENCE social media and photographed and videoed locations across campus for marketing campaigns.

I created simple brand standards for the campaign, including fonts, colors, and graphics. I produced campaign signs and designed content for his social media platforms and website.

I designed graphics for the company, including signage and business cards. I also performed administrative duties.

During my full-time role as an administrative specialist I prepared obsolete files for deletion, created invoices and mailed them to our customers and organized and sorted files into a color-coordinated system by year.

The Graphic Communications Department at Clemson University focuses on print, web, imaging, packing and much more. This program helps prepare students for careers in printing, publishing, packaging, digital media, web design and content creation. With a major in graphic communications, students must complete two internships to help prepare them for their career with real-world experience.