Ella Vidra
Chief Information Officer @ eToro
About
People-First Technology Leader | Driving Innovation for 20+ Years For over two decades, I've thrived as a highly motivated and achievement-oriented technology leader in the online and software industries. My passion lies in building and leading successful global teams, fostering a "People First" culture, and leveraging innovative problem-solving to drive organizational success. My experience spans across diverse areas: - Strategic Planning & Execution: I excel at formulating clear roadmaps and turning them into reality. This is evident in my track record of successfully scaling technology units to meet strategic goals and exceed expectations. - B2C Multi-Cloud Expertise: My ability to build and manage complex systems is proven. At Playtika, I spearheaded the development of a B2C multi-cloud platform, ensuring zero downtime for millions of customers during launch. - Global Team Leadership & 24/7 Operations: I'm adept at leading and motivating diverse teams across the globe. My experience extends to managing demanding 24/7 production environments, ensuring smooth and efficient operations. - Talent Development & Communication: I believe in fostering a "People First" culture. My expertise in recruiting and developing talent allows me to build strong, engaged teams. My excellent communication and presentation skills also ensure clear and impactful information sharing. Beyond technical expertise, I bring: - Organizational Skills & Assertiveness: I'm a highly organized leader with a strong work ethic. Assertiveness allows me to manage complex projects and navigate challenging situations effectively. - Resilience & Composure: I thrive under pressure, remaining calm and collected to make sound decisions even in fast-paced environments. - Strong Teamwork: Collaboration is key. I believe in building bridges and fostering a collaborative spirit that maximizes collective potential. I'm always interested in connecting with other passionate technology leaders!
Israel
Herzliya
Information Technology & Services
People Development, IT Management, Innovation Management, Creativity and Innovation, Technical Operations, Self Learning, Strategy Execution, Strategic Planning, Success Oriented, Project Portfolio Management, Service Portfolio Management, Budgeting, Requisition Management, Project Management, IT Service Design , IT Service Management, Cloud Migration, IT Infrastructure Management, Research and Development (R&D), Team Management
Experience

VP of IT
Herzliya, Tel Aviv District, Israel
My vision is to enable company products to run and deploy anywhere with high quality and speed, at will and with confidence; I built a platform that accelerates Playtika’s ability to operate securely with no downtime all over the world for millions of concurrent users. I enable innovation for engineers and customers by supplying low friction, high quality, multi-cloud distributed platforms at scale in production & corporate environments. • As part of Playtika Management team, led an organization of ~ 400 employees across various technical operation domains globally. • Oversaw DevOps, Site Reliability Engineering (SRE), FinOps, on-premises product, application quality, DevSecOps, platform architecture, performance engineering, and big data. • Lead strategic projects and product platform initiatives, with a focus on enabling a high-quality, high-velocity environment with low costs. • Established a large offshore center in various locations to facilitate company growth.

Director of IT
Herzliya, Tel Aviv District, Israel
Senior technical leader. I deliver an enterprise strategy and established core teams of experts which lead the adoption of the DevOps method and infrastructure throughout the organization. Running a mix of on-premises, cloud, and hybrid technology stacks as well as implementing best practices for adoption and implementing agile culture in Playtika. My teams of experts are running all aspects of software delivery including infrastructure, security, deployment, testing, environment provisioning, monitoring, and support. • Provided strategic and tactical planning, development, and evaluation of information and technology systems. • Architected IT infrastructure to exploit economies of scale and reduce costs and risks. • Supervised collaboration between IT R&D, and product teams, and facilitated unique design implementation. • Managed strategic projects, including cloud migrations.

Project Portfolio Management consultant
Israel
I leveraged my expertise in Project Portfolio Management (PPM) and Service Portfolio Management (SPM) to drive success for large enterprises as part of the Technical Sales group at CA Israel (2011-2014). I specialized in solutions like Clarity PPM, helping clients optimize their IT budget, requisition management, portfolio prioritization, program & project execution, IT KPIs, resource planning, and risk management. This deep understanding allowed me to guide them in establishing efficient Office of the CIO (OoCIO) and Enterprise Project Management Office (EPMO) structures. Beyond technical expertise, I excelled in building IT services with a focus on management, chargeback, operational efficiency, and budgetary control. Additionally, I collaborated effectively with business partners to develop strategic sales approaches for key accounts. My contributions included crafting joint sales collateral and training partners to enhance overall sales effectiveness.

Head of ITSM & IT Governance
Israel
- Responsible for the company’s IT Governance aspects, IT-to-business alignment - Full responsibility for the IT budget including procurement and licensing management. - Managing IT chargeback and cost-effectiveness on Business services - Deep knowledge of Service Desk including designing Incident/Change/Request modules and reporting. - Designing and implementing various monitoring tools for the production environment, monitoring infrastructure, and business processes alike.

Senior Technology Project Manager
Israel
- Full responsibility for the projects’ scope of work: Business Justification, Negotiation with customers, Architecture, Design, Deployment, Maintenance and Support. - Planning and establishing new Data Centers (Dublin and London) including BCP procedures. - Responsibility for system delivery, customer communication, schedules, support, documentation, and customer expectations management and budget.

Integration Team Lead
Israel
- Responsible for 24/7 critical production environment - In charge of Release management including customer communication, schedules, application support, and risk management. - Developing ITIL Change and Incident management procedures between R&D and Production.
Ella Vidra's Contact Information
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