Galal Abbas

Developing industry, sector and product focused PR campaigns Managing the needs of the client and their accounts Contributing to daily meetings, and liaising and updating clients on PR activities Building client relationships and maintaining a network of media contacts including journalists and industry spokespeople Spearheading both traditional PR and social media projects Developing news angles, stories and pitches to further the client’s profile, products and services. Fulfilling the client’s key performance indicators and growing accounts Being involved in pitching for new business and developing PR proposals Managing and mentoring junior members of staff

• Coordinate all communication and public relations activities for the organization. • Produce press releases, public announcements, online updates via social media, and other PR communications materials. • Act as main point-of-contact with the media and manage all media relations. • Define and implement public communications strategies to positively affect public opinion.

• Write and ensure a flow of good stories out of case studies produced by the Brooke-veterinarians and making sure that quality pictures accompany the stories. • Manage Brooke Egypt social media channels (website, Facebook ... etc.) including content updates to ensure consistency with Brooke branches. • Handle complaints and comments from supporters and the media, prepare timely responses with factual evidence. • Develop communication materials and the printout materials of the organizations.

- Provide analysis, solutions, and general marketing expertise to develop and implement strategies for new and existing Services - Gather data, perform market research to identify target markets and assess consumer perceptions, competition, business trends, and product value - Develop and execute brand management, media relations plan’s and ensure brand consistency - Run PR campaigns that deliver measurable results and meet Leadership objectives - Identify, develop, and execute communications strategies for key media contacts - Create and deliver press releases and media relations content - Assist in development and refinement of uniform graphic standards and visual brand strategies

- Handling all clients’ requests related to communications and PR activities. - Handling the creativity process. - Handling write-ups and circulation process. - Attending all client meetings to stand on their PR plan’s progress (goals, objectives, and needs). - Attending media interviews (spokes persons). - Evaluating the media feedback regarding our PR activities. (Events, write-ups, social media, etc…). - Create press &TV interview opportunities for clients. - Monitoring trends in social media tools, and applications. - Ongoing follow up on crisis status. - Arranging press events & roundtables meetings setup (booking, production, Media Invitation, press kites, attendance and media coverage). - Maintaining an excellent relationship with key media persons (editor in chief & producers& & Radio/TV Anchors). - Identify public relations requirements and possible audiences. - Design and implement the PR campaigns. - Present campaign ideas to client. - Get budgets and ideas approved. - Handle budgets and manage campaign costs. - Write detailed reports. - Identify new clients. - Participate in creating and presenting pitches, this could include presentations to CEO's and decision makers and will need meticulous planning and proposal writing. - Prospect, negotiate and close agreements. - Review all client reports - Maintaining customer relationships and ensuring customer loyalty through excellent customer service as well as meeting all client needs appropriate to their business, is a key role within Business Development - Screening potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments. - Developing and negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals.

- Set up The cinema and monitors the entry of all patrons. directly supervises the Ushers in cinema and takes over Standby count. - Puts up film posters and reserved signs for guests, juries and patrons with special needs - Provides customers with a clean, safe and secure environment - Places and oversees Ushers at the cinemas and other areas - Disseminates information to customers in queues (anticipated house open time, delays), and standby queue and customers at Box Office (availability, changes in schedules) - Handles any problems that Ushers are having with seating - Takes over the Standby process, communicating with Outside FOHAs when Inside Rep is otherwise engaged - Provides feedback after the Festival - Other duties as assigned

* Planning, developing and implementing Marketing & PR strategies. * Liaising with and answering inquiries from media, individuals and other organizations, often via telephone and email. * Researching, writing and distributing press releases to targeted media; collating and analyzing media coverage. * Writing and editing in-house magazines, case studies, speeches, articles and annual reports . * Devising and coordinating photo opportunities. * Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs . * Fostering community relations through events such as open days and through involvement in community initiatives. * Maintaining and updating information on the organization's website. * Organizing events including press conferences, exhibitions, open days and press tours.

* Contact between the organization and its clients: answering queries, offering advice and introducing new products. * organizing sales visits * Demonstrating/presenting products * establishing new business * maintaining accurate records * attending trade exhibitions, conferences and meetings * reviewing sales performance * negotiating contracts.

* Increase The Program's Market Share. Through Improving The Quality Of The Delivered Courses, Market Existing Courses And Help In Developing New Courses. * Implementation Of Programs Including All Academic ,Logistical And Financial Aspects In Accordance With The MC Policies And Procedures. * Follow Up On Instructor Performance And Evaluation * Follow Up And Respond To All Program Inquiries * Handle Complaints And Report Them To Programs Manager. * Interacting With Other Units In the MC. * Attend a Minimum Of 3 Classes Per Instructor Per Year.

* Determines requirements by working with customers. * Answers inquiries by clarifying desired information; researching, locating, and providing information. * Resolves problems by clarifying issues; researching and exploring answers and alternative solutions; implementing solutions; escalating unresolved problems. * Fulfills requests by clarifying desired information; completing transactions; forwarding requests. * Sells additional services by recognizing opportunities to up-sell accounts; explaining new features. * Maintains call center database by entering information. * Keeps equipment operational by following established procedures; reporting malfunctions. * Updates job knowledge by participating in educational opportunities. * Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.