Elizaveta Shulyndina

I led PR campaigns for tech and travel clients across EMEA, securing tier 1 publications in leading European and international media - Washington Post, Financial Times, Frankfurter Allgemeine Zeitung, Neue Zuricher Zeitung, ARD, SkyTg, Corriere Della Sera, La Stampa, and more. Clients include The World Governments Summit, TEMU, Dubai Future Foundation, EU Commission, MOVA, UAE Media Office, Egypt Ministry of Tourism, Saudi Tourism Board • Developed and executed effective PR strategies, managing crisis communications in Europe. • Oversaw global media relations team of 8 people, including pitching, content development, press trips, and exclusives.

Directed a high-performing team of four at the global headquarters, strategically positioning the company's threat research expertise to captivate B2C and B2B audiences through PR, visual communications, online events, and collaborations with renowned international organizations. ● Consistently over-delivered on KPI by 20-30% year-on-year thanks to introducing new tactics and nurturing strong relationships between PR and other departments across global markets. ● Orchestrated, edited, and curated a robust annual portfolio of 150+ global threat research news stories and reports, generating 35% of the company's global media coverage. ● Fostered and maintained collaborative relationships with 100+ internal stakeholders across Europe, APAC, MENA, the US, and Latin America, shaping strategic communications and crisis management. ● Initiated, crafted, and edited impactful threat research reports, press releases, and engaging blog posts, resulting in widespread top-tier media recognition. ● Improved agility of the team, leading to effective newsjacking practices. ● Handled and averted crises on-site and remotely, ensuring smooth and swift reactions from different departments. ● Trained internal experts in effective media communication and story discovery, significantly expanding the pool of regular speakers and writers. Every training held by me led to a new expert proactively contributing to public relations. ● Championed cross-functional campaigns that included engagement of social media, marketing, regional PR, and R&D departments, ensuring consistent and dynamic communication. ● Cultivated productive relationships with journalists in tech and cybersecurity publications across Europe and the US. ● Seamlessly organized, supported, and moderated high-impact online events with prestigious international organizations, such as INTERPOL, the EFF, and Austrian Energy CERT.

Responsible for creation of threat-related media content - from drafting research to writing blogposts, creating strong visuals, PR assets and more. - Led the teams' threat research webinars and video program - Coordinated day-to-day team operations - Supported and executed global 360 campaigns - Carried out content risk assessment - Managed cybersecurity researchers' public presence

Sourced and created strong and successful PR stories supporting Kaspersky business goals by capitalizing on company’s internal resources and expertise. - Initiated and created threat research report, press releases, blogposts and other types of content leading to top tier media coverage - Developed and supported relations with the company's stakeholders including experts from over 6 R&D departments

In this role I worked on: • PR strategy development and execution for a variety of B2C and B2B products • Daily media relations, news and content creation • Integration of lifestyle PR and increase of experts’ presence in the company’s PR activities: pitching and preparation of comments and expert columns on behalf of the speakers • Reputation management and communication support to product changes • Freelance team (writers and blog editor) management • Organizing experts’ participation in relevant events Key achievements: - Shortly after employment I restored the press office from scratch after a several months of inactivity - Brought the brand back to the top 3 in reach in the Russian market, set new standards for PR-content and ensured presence in top business issues - Developed and launched a new b2b communication strategy, increased experts’ presence in top tier business media, i.e. Forbes

Public and influencer relations for adidas and 2018 FIFA World Cup in Russia — Coca-Cola sponsorship: B2C & B2B comms projects included FIFA World Cup Trophy Tour, Inclusivity & Recycling campaigns, FIFA Youth Key achievements : • Participated in development and execution of sports and social projects of Coca-Cola within the FIFA World Cup 2018. Our team brought the client to the 1st place in the brands mentions rating during the championship. We generated 4488 publications with daily OTS of 639 mln, over 300 TV spots, half of which included branding. • Executed influencer and media hospitality relation program managing over 150 guests and generating 200+ publications and 50 social media posts.

Public relations support of Booking.com, adidas, Emirates, Coca-Cola for the FIFA World Cup 2018.

Managed marketing and PR department of “Hanoi-Moscow” multi-use real estate complex

Completed an exchange term at the University of Leeds focusing on digital media design skills and Internet policy.

Honours Program was especially created for the most motivated and best-performing students in the course. The program consisted of three blocks, which covered a range of topics, and involved multiple guest lectures, field trip to the European Commission as well as 6-month long team project focused on the assignment given by the Rector Magnificus.The last block was co-organized by the members of the program themselves.