Elizabeth Hernandez Valdez

Co-Founder @ The Merge

About

I am a Marketing professional with a Bachelor of Innovation and Business Management from Tec de Monterrey in Mexico, a Business Certificate from the International School of Management in Germany, and a postgraduate degree in Project Management from George Brown College in Canada. My core competencies include customer relationship management, interpersonal skills, and creative problem solving. In my experience, I've lead and manage a team of sales representatives to drive business growth, collaborate with our local and international sales teams to identify new business opportunities, and oversee the marketing strategy and execution. I am passionate about creating impactful marketing materials, proactively engage on our social media channels, and coordinate marketing efforts such as email campaigns. My everyday goal is to deliver a remarkable customer experience to our clients and partners. I bring diverse perspectives and experiences to teams I belong to, having worked as an Admissions Counselor at Tec de Monterrey, as an Ambassador at George Brown College and as a Founder at Gem Gem.

Country

Canada

City

Toronto

Industry

Marketing & Advertising

Skill

Start-up Leadership, Operations Management, Invoicing, Sales, Communication, Search Engine Optimization (SEO), Analytical Skills, Website Building, Project Management, B2B Marketing, Social Media Communications, Marketing Design, Events, Artificial Intelligence (AI), User Generated Content, Media Strategy, Digital Strategy, Digital Content, Lead Generation, Teamwork

Experience

Co-Founder

The Merge

2026-1 - Present · 9 mos

Toronto, Ontario, Canada

The Merge is a global talent marketplace connecting companies with international talent. I oversee and execute the day-to-day operations of the platform, ensuring seamless collaboration between talent and companies while supporting scalable growth. Responsibilities: - Lead all operational processes across talent onboarding, company onboarding, and placements - Design and optimize workflows to support global hiring and cross-border recruitment - Manage platform operations, quality control, and talent screening processes - Coordinate internal teams, partners, and external stakeholders - Oversee contracts, documentation, and operational compliance - Support go-to-market execution and operational scalability - Analyze performance metrics and improve efficiency across operations

Photographer

Nuovo Artistic Photography

2024-4 - Present · 2 yrs 6 mos

Toronto, Ontario, Canada

Chief Marketing Officer

Nuum Foods

2022-9 - 2026-1 · 3 yrs 5 mos

- Lead the development and optimization of our website to enhance user experience and drive conversions. - Develop and execute email marketing campaigns to engage with customers and drive sales. - Identify and cultivate relationships with relevant influencers and brand ambassadors. - Develop comprehensive marketing plans aligned with the company's goals and objectives. - Uphold and reinforce the brand identity across all marketing channels and communications. - Recruit, mentor, and manage a high-performing marketing team.

Chief Marketing Officer

Admitly

2023-7 - 2023-12 · 6 mos

Toronto, Ontario, Canadá

Leading and managing a team of sales representatives to drive business growth. Collaborating with our local and international sales teams to identify new business opportunities. Overseeing the marketing calendar for our events and webinars. Working closely with our Marketing Coordinator and social media designers to ensure impactful marketing materials. Proactively engaging on our social media channels to share vital information. Coordinating marketing efforts such as social media posts, email campaigns, and other marketing activities. Ensuring a remarkable customer experience. Scheduling and conducting events and webinars, engaging with our B2B recruitment partners.