Elizabeth Williams

Strategically deliver digital, programmatic marketing campaigns across paid media channels including search, social, display, CTV/OTT, Amazon etc. in order to maximize return on ad spend. We take a data driven approach to pixel delivery and QA, campaign build, weekly optimizations, monthly and/or weekly reports, curating and implementing audience segments.

As an Ambassador, I am responsible for maintaining their relations as well as initiating new, lasting partnerships. Organized and executed the 2nd annual Hands Up Fashion Show with local Grant Beacon Middle School. Represented the organization in the 20th and 21st Annual Women's Conference at the University of Denver.

As a Human Resources Intern, with expertise in marketing, I developed a strategy and execution plan in order to successfully integrate and promote TOMS new employer brand. From a recruiting perspective, this aimed to increase their overall presence and reputation as an employer online as well as across their social media channels.

Part-Time Marketing Intern at Love Grown Foods focused on promoting their recent brand refresh, aiding with in-store demos, and seeking nationwide value-aligned events to expand their public relations and brand awareness.

As a Marketing Services Intern, I worked directly with Kroger Corporate Brands and Natural Foods. We took the goals and initiatives of these branches and integrated them into Kroger's enterprise-wide marketing strategy. I led several in-store and digital marketing projects from start to finish, which included project kick-off, marketing/creative brief development, creative approval process, digital strategies, and in store execution. In addition, I aided in creating relevant customer facing content through consumer insights and Kroger business objectives.

I served at the Garage Bar and Grill for two consecutive summers. I arrived early, helped with preparation, and met the high demand with exceptional service. In addition, I attempted to generate repeat customers by building rapport with a consistent positive attitude.