Elizabeth Charlotte Widjojo

• Lead the Gamification project, driving a ~9.5% uplift in active users' monthly booking frequency compared to the control group • Collaborate with Data Scientists on user modeling experiments, leveraging prediction models to send timely reminders, resulting in an 18% booking uplift

• Co-developed GetGo User States with Data Analyst, to segment users by different journey stage • Built foundational experimentation framewor and ran a few experiments such as converting non-loyal to be loyal users with ~8.6% incremental conversion as compared to untreated group and reactivating churn users with ~6.7% reactivation uplift as compared to control group

• Built the foundational CRM capabilities such as User Segmentation to monitor user migration and SQL‑based dashboards for Campaign Performance to track engagement metrics. • Design and implemented the Welcome flow to target 100% of new customers that came from different entry points (incentives & non, offline)

Promoted to CRM Manager in January 2022 (upper level for Individual Contributor role)

• Manage customer lifecycle experiences from adoption to retention for new verticals (pandamart, foodpanda shops & Pick-Up), collaborating with multiple stakeholders across 12 markets • Conducting experimentations to validate customer modelling mechanic in order to generate more new vertical adoptions. In Q2 2021, generated 33% more adoptions for pandamart, 34% for foodpanda shops and 28% for Pick-Up by experimenting & running Adoption lifecycle flow through CRM channel

• Drove demand generation for GoFood by identifying opportunities, crafting strategies, executing experiment initiatives, managing budgets, and analyzing data using SQL • In Q2 2020, increased new user W+4 Retention Rate from 7% to 13% by June 2020, achieving 30% lower costs compared to Q1 through implementing user modelling scheme

• Created marketing strategy & plan, then ensuring smooth campaign execution through collaboration with other divisions • Managed end-to-end marketing funnel from awareness to retention in order to achieve business OKR. Driving 23% growth in GoClean completed orders and a 17% increase in transacted users from July to December 2019

• Improved user activation by designing a 14-day onboarding journey (product knowledge emails, push notifications, and vouchers), increasing activation rate to 14% • Awarded as one of GoLife Top Performers in Q1 2019

• Assisted GoLife Product Marketing Lead to handle several verticals include GoLaundry and GoClean • Contributed to manage GoLaundry as the new product development and rose its orders from ~1k/day to ~3k/day. The coverage includes creating marketing strategy & plan, arranging performance marketing initiatives and collaborate with product management officer. 

• Assisted Brand Manager of MILO RTD to handle several projects such as MILO 6D Straw mega campaign, MILO SPG In-store activity and MILO RTD Selling in MILO Jakarta International 10K. • Built up ideas and manage some agencies to create Point of Sales Materials, campaign tools and campaign activation execution

• Assisted Community Manager of Politics and Humor Category to conduct monthly writing competition • Responsible to check writers data around 100-200+ accounts per day