
elizabeth mathews
retail marketing manager
About
Experienced Marketing Director with a demonstrated history of working in the attractions, entertainment and retail industry. Skilled in Search Engine Optimization (SEO), Media Relations, Corporate Communications, Marketing, and Publicity. Strong marketing professional with a Bachelor of Science focused in Public Relations from Missouri State University.
united states
mableton
marketing and advertising
press releases, public relations, newsletters, media relations, publicity, facebook, social media, blogging, event planning, marketing communications, social media marketing, editing, public speaking, integrated marketing, online advertising, seo, proofreading, advertising, research, strategic communications, corporate communications, publications, content strategy, marketing strategy, marketing, online marketing
Experience

regional public relations manager, west and central regions
merlin entertainments plc

retail marketing manager
the coca-cola company

communications manager
merlin entertainments plc

marketing coordinator
merlin entertainments plc

research analyst
ink inc pr
Research magazines and editors to find the right publications for our clients.

intern
ink inc pr
I research, create newsletters, create media lists, and learning about pitching to the media.

marketing director
cbl & associates properties, inc.

account executive
ink inc pr
* Serve as the director of client accounts where I serve as the liaison between the client and my team. I brainstorm new PR initiatives for the client and creates pitches that my team distributes. * Manage employees pitching the media * Compose and distribute press releases and media pitches * Research media to include on clients media lists * Manage and upload intranet * Research clients' past media coverage and strategize for potential future coverage * Write and upload content for INK's website

service learning
kraft foods springfield plant service learning
* Restructure new employee training program by redesigning power point slides and develop activities to help make their training program more stimulating * Create an intranet for each department so the offices can post new positions and updates to the employees * Design a template for plant's monthly employee newsletter

service learning
gyn cancer alliance service learning
Create a media kit that includes the following: news release, FAQ sheet, program of events, thank-you letter, biographies, backgrounder and feature Design a template for a monthly newsletter

teller
first home savings bank
Coordinate training for new employees by creating a teller training manual Create documents for recording branch activities

head of marketing at sea life arizona aquarium and legoland discovery center arizona
merlin entertainments plc
Head of Marketing at SEA LIFE Arizona Aquarium and LEGOLAND Discovery Center Arizona at Merlin Entertainments plc
Education
missouri state university
missouri state university
public relations
elizabeth mathews's Contact Information
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