Elizabeth Porter

Lead brand strategy for the Global Payment Network of Capital One including Discover Network, Diners Club International and PULSE.

Lead communications strategies to grow brand awareness and consideration for Discover Global Network including overseeing global events, brand presence campaigns, digital platforms, content, social, product marketing and strategic partner growth initiatives.

Lead B2B strategic marketing to drive merchant acceptance, issuer volume and product adoption for Discover Global Network. Manage a team of 30+ to develop go-to-market strategies for new payments products, develop custom business cases on initiatives that grow network volume and execute direct marketing programs to drive increased consideration.

Lead marketing strategy to grow digital enablement of Discover Global Network across payment channels and devices. Work directly with payment and technology companies on initiatives to grow acceptance and volume. Lead programs to drive awareness, acceptance, and volume growth. Curate the value proposition and segmentation strategy to meet aggressive growth goals.

• Lead a team in the development and execution of international marketing programs to drive growth of acceptance and issuance for Discover Global Network. Design, execute and evaluate campaigns, special programs and promotions that drive increased merchant acceptance and card issuance across the globe. Work directly with Acceptance Sales teams and Acquiring banks to support customized marketing programs tailored to individual markets. 2015 President's Award recipient

Develop and manage a suite of commercial products including business credit products for Issuers and fee-based solutions targeted too small to medium-sized merchants. Lead end-to-end execution of strategic product plans including implementing new products, managing product P&Ls, developing marketing plans to meet revenue goals, product research, and managing vendors who support product suites.

Manage the petroleum card portfolio and the 5% Loyalty Reward program. Implement reward structure changes to ensure product relevance and profitability in an ever-changing regulatory environment. Develop marketing strategy across rewards, acquisition, and portfolio marketing. Influence internal departments to support product and loyalty program growth. Lead cross-functional teams to ideate and implement new loyalty programs and marketing plans to increase customer engagement while maintaining product profitability.

Develop brand strategies and communication programs to give clear positioning in the marketplace and support the overall brand strategy. Oversee multiple agency teams to produce and execute print, digital, OOH, and television creative. Conduct national creative and digital agency searches including development of the RFP, evaluation, and selection process with senior management. Develop holistic customer-focused research plans and monitor industry trends to inform brand strategy.

Lead product management and marketing for a suite of cross-sell financial products such as insurance, loans, deposits, identity theft protection and credit score monitoring. Responsible for strategy and execution of all marketing campaigns to meet sales goals including direct mail, statements, inbound as well as outbound sales, digital marketing, and market analysis. Managed monthly sales reports and developed quarterly forecasts for each product.

Selected for the organization's exclusive internship program for both the summer and winter breaks. Developed and executed a custom testing program to fully understand competitive travel sites and search engines capabilities. Communicated to management the opportunities and areas for improvement based on findings.

Developed print advertising strategies with local business owners to improve their business while adhering to their budgetary constraints. Coordinated with creative and production departments to layout advertisements according to customer’s business needs. Assisted in managing the advertising department by motivating sales staff to meet revenue goals. Met and exceeded weekly sales quotas as well as generated many new clients to my client list of over 100 local business owners. Scheduled media placements based on relevance as well as reach to readers. Successfully increased revenue from my sales portfolio each year while maintaining a full college course load.

Provided internal support for a team of 5 outside sales representatives to ensure the correct computer products as well as accessories were ordered and shipped to their clients on time. Managed invoicing and customer support for product sales.