Elizabeth Johnson

CEO | Pathformance Technologies | Retail Media, CPG Measurement & Ad-Tech Innovation @ Pathformance

About

I have spent my career helping brands understand what truly drives growth.What started in measurement has evolved into a broader view of how brands win, by connecting commerce, media, partnerships, and performance into one growth system.Today, as CEO of Pathformance, a Komerz company, I’m focused on helping shape that future. My work increasingly sits at the intersection of brand growth, commerce, media, and validated outcomes, helping brands and partners make smarter decisions, move faster, and connect investment to real business impact.My foundation is in defensible measurement, but what excites me most now is the bigger picture: how brands grow through better media strategy, stronger commercial partnerships, smarter activation, and more connected systems across the full commerce landscape.Across Pathformance and Komerz, I will be expanding and building out:• brand and commercial growth• media, activation, and investment strategy• validated outcomes that give brands confidence to scale• sports, sportstainment, sponsorship, and partnership opportunities that drive business value• building more connected, modern growth systems for brandsI believe the next generation of market leaders will be built by those who can connect brand, commerce, execution, and proof of performance into one system.That’s the future I am excited to help build.

Country

United States

City

Naples

Industry

Consumer Goods

Skill

Customer Insight, Analytics, Digital Strategy, Management, Digital Marketing, Consumer Products, Competitive Analysis, AC Nielsen, IRI, Retail, FMCG, Strategic Partnerships, Marketing Strategy, Forecasting, Market Research, Marketing, Segmentation, Consumer Insights, Key Account Management, Strategic Planning

Experience

CEO | Pathformance Technologies | Retail Media, CPG Measurement & Ad-Tech Innovation

Pathformance

2021-8 - Present · 5 yrs 2 mos

Transforming how brands measure media impact — from spend to strategy, all campaigns measured. Pathformance Technologies is a patented marketing measurement and data optimization platform that helps advertisers, brands, and partners understand the impact of every media dollar invested — across all channels, all activations, and all partners. Our platform unifies fragmented data across retail media, digital, in-store, CTV, social, influencer, and more to deliver actionable insights that drive measurable growth. Our impact: 24B+ impressions measured across thousands of campaigns $240M+ in media budgets optimized 500+ CPG brands supported 80+ major retailers analyzed Patented technology powering real-time, store-level intelligence Pathformance delivers omni-commerce intelligence — integrating media planning, optimization, in-stock targeting, and unified measurement — helping advertisers and partners convert shoppers where it matters most and understanding the impact of every media dollar for the most effective and efficient advertising. Our growth and innovation have earned Pathformance national recognition as a 4x Inc. 5000 Fastest-Growing Company and multiple industry awards, including the Path to Purchase Women of Excellence Industry Impact Award and AdExchanger’s Top Women in Ad-Tech & Media for Tech Trailblazing. #CPG #RetailMedia #MarTech #AdTech #Measurement #ShopperMarketing #MediaOptimization #Ecommerce #DataDrivenGrowth

Member

Hampton

2024-11 - Present · 1 yr 11 mos

Hampton Member

Hampton

2024-11 - 2024-12 · 2 mos

Vice President Digital Marketing for CPG Industry

RETAILIGENCE

2014-9 - 2016-4 · 1 yr 8 mos

Digital Shopper Marketing, Activation, and Insights for the CPG industry. My unique and relevant experience, coupled with in-depth industry knowledge of digital platforms, technology, innovation, shopper marketing, analytics, retail, brand, and manufacturers helps win in the marketplace. Global innovation, technology, CPG, and digital experience, combined with a passion for strategy and insights results in real time solutions in a fast-paced environment.