Elizabeth Crawford

Marketing and Media Strategist @ McCoy Corporation

About

I have experienced three unique advertising environments in my career: Chicago, Melbourne and now Austin. Each market, client and co-worker tested me, taught me new skills and continued to deepen my knowledge and approach to navigate this wild, but exciting industry. I seek out ways marketing can solve a business’ goals by identifying insights across the business, culture, category and marketing results. The insights uncover intersections between consumers' needs and wants and the value a brand can deliver for those consumers. These intersections are key connection opportunities and lead to brand work that makes people take notice, trial and advocate. The psychology behind marketing is fascinating to me!

Country

United States

City

Austin

Industry

Marketing & Advertising

Skill

Media Planning

Experience

Marketing and Media Strategist

McCoy Corporation

2024-1 - Present · 2 yrs 8 mos

Associate Media Director

McGarrah Jessee

2018-8 - 2023-11 · 5 yrs 4 mos

121 W. 6th St.

Oversee engagement strategy, planning and execution for two large clients. Ongoing collaboration with research, analytics, strategy, creative and production teams to deliver innovative and results-driving campaigns. Cultivate client relationships by displaying a comprehensive understanding of the target consumer, proposing media solutions to business needs and analyzing business data to validate media impact.

Media Supervisor

McGarrah Jessee

2014-10 - 2018-7 · 3 yrs 10 mos

Austin, Texas

Collaborate with all marketing disciplines to develop engagement solutions, then present recommendations with compelling logic and enthusiasm. Manage the strategy, planning and execution of all media efforts across several clients.

Associate Director

Mindshare

2013-3 - 2014-7 · 1 yr 5 mos

melbourne area, australia

Lead client contact for media strategy and implementation of 4 FMCG clients. Manage client relationships through day to day interaction, trusted advisor on marketing solutions and assist in team growth and career development. *2013 Melbourne Mindshare Employee of the Year

Manager

Mindshare

2012-7 - 2013-2 · 8 mos

Melbourne, Australia

Execute strategic and tactical media planning and buying for both online and offline media across 6 different clients. Transferring US media experience and knowledge to the Australian market.

Manager

Mindshare

2010-4 - 2012-7 · 2 yrs 4 mos

Worked closely with the BP client and 4 other agency partners to deliver strategic media plans, which helped to achieve business objectives.

Senior Associate

Mindshare

2007-12 - 2010-4 · 2 yrs 5 mos

Hired on BP account as a digital planner, focusing on the Fuels business. After about a year, I moved over to a strategy role across all three divisions of the business (Corporate, Fuels and Castrol). After about 7 months, the strategy role had to be eliminated, so I was transitioned onto the Castrol business, as a hybrid planner.

Assistant Media Planner

MediaCom

2007-1 - 2007-12 · 1 yr

Hired to work on the ConAgra Foods account as an assistant on the new team, since the business was recently awarded to MediCom in Chicago. Our team was the first to act as 100% hybrid media planners (across both offline and online media).