Elizabeth Zurn

Founder and Operator of the consulting firm leveraging extensive global strategic, education and talent development expertise in leading the development of a broad range of programs including brand education, branded service experiences, brand storytelling, digital blended learning, special events, train-the-trainer, and executive hiring, coaching and talent development. • Deliver effective consulting to diverse industry clients by analyzing training needs to support brand strategies while developing dynamic training programs to meet productivity and service objectives. • Devise and deliver robust training and staff development programs, leveraging knowledge, experience, and expertise of methods such as adult learning principles, classroom facilitation, train-the-trainer, global conferences and customized workshops. • Develop global branded Special Events, designed to animate retail both online and in store, source new customers and enhance overall service experience. • Provide leadership coaching including individual and team leadership development, facilitating customized workshops and individual mentoring to elevate interpersonal skills, resulting in improved teamwork and enhanced productivity.

Spearheaded the Education and Retail animation at the Global Estée Lauder Brand, leading, developing, and inspiring a team of 10K Beauty Advisors and an Education team of 150+ across 120 countries to achieve $3bn in sales, exceeding sales targets and improving the brand equity service experience. • Slashed the education costs by 13% globally, by devising a new, targeted brand education strategy focusing on technology both in and out of the classroom. • Drove the team to exceed sales goals in key markets including the United Kingdom, China, Korea, Japan. Attained #1 prestige beauty brand position in China for 4 consecutive years, the fastest growing prestige market. • Successfully launched industry’s first digital Learning Management Platform in 36+ languages, providing a robust, engaging, and highly personalized learning experience, which resulted in the reduction of global Education expenses by 20% in the first year. The System tracked and measured market and learner performance providing the global team with data-driven insights to coach performance. • LED an intense and targeted education strategy to re-launch the brands #1 product franchise, impacting sales growth from $500MM to $1bn in less than 3 years. • Launched a highly interactive virtual meeting live streaming technology, facilitating the moment digital learning, engaging 200% more learners than traditional meeting format. • Worked closely with global cross-functional teams including Global Marketing, Product Development, Creative, Digital, and Sales to ensure alignment of all strategies and programs consistent with all consumer touch-points. • Prepared markets to successfully execute marketing programs, service initiatives, and management development programs by leading the development and execution of global workshops. • Key member of the Executive Leadership Team represented Education and Special Events for brand strategy, focusing on retail transformation and engaging the omnichannel consumer.

Steered the North America Education and Sales team consisting of 70+ Executives to support 8K Beauty Advisors. Revamped brands Education platform while modernizing programs, teaching skills, and brand integration to elevate field execution and consumers service experience. • Introduced a talent management platform to align skills and talents that fit retail, combined with comprehensive on-the-job coaching strength management platform resulting in increased productivity and reduction in turnover by 8% in first year. • Led development of new modern education platform with digital tools while building a highly skilled Education team with adult learning principles, cross-functional engagement with sales and field management coaching workshops.

Directed the design of newly-created Talent Management platform focusing on the hiring and development of highly talented individuals from senior to entry-level positions. Supported 18 Estée Lauder brands with strength management coaching, hiring best-practices, talent development coaching, and succession planning. • Sucessfully launched Talent+ a structured interview and strength management development tools in 70% of ELC brands, resulting in strong case studies outlining reduction of turnover and elevated productivity. • Initiated an MBA intern program, designed to recruit new talent, integrate new skills and improve retention of marketing executives in the organization.