elizabeth spellman

Led a pod of six brands in the casual dining, tech, finance, and pharmaceutical verticals generating $14MM in billings for the company Fostered close relationships with senior management across agency and brand-direct clients, as well as with platform partners key to account growth Built and activated DineEquity’s (IHOP/ Applebee’s) approach to measurement resulting in 122% year over year internal revenue growth, and expanded Harman Kardon’s direct response tactics which led to 123% year over year growth Oversaw the successful direct response rollout of Applebee’s online ordering which was a bright spot in the brand’s quarterly earnings, and analyzed data to inform future strategies Served as trusted internal and external resource across paid media, with expertise in creative best practices and third party integrations across Facebook, Instagram, Twitter, Pinterest and Snapchat

Managed a team of eight Client Service Managers to develop their skills in campaign strategy and activation, which led to a 7% increase in revenue from existing accounts and $49MM in billings Established formal best practices, including the application of measurement and learnings from campaign data for all East Coast clients including PepsiCo, Showtime, Etsy and DineEquity Regularly facilitated in person social strategy sessions with clients, agencies and platform partners Worked with client service managers to identify best in class campaigns and publish case studies to increase industry awareness for Adaptly

Led the Frito-Lay North America account, nearly tripling the number of FLNA brands running ads on Facebook with $12MM in billings and grew the number of brands running Twitter ads from four to six Drove increase in direct response results for FLNA signature programs such as “Doritos Crash the Super Bowl” and “Lay’s Do Us a Flavor” and followed Datalogix best practices Led in-person Quarterly Business Reviews for FLNA/ OMD to highlight learnings and recommended future strategies to test Collaborated with Ad Operations to ensure best in class execution, optimization, reporting and measurement to ensure successful performance and maintain Frito-Lay as Adaptly’s most profitable account

* Managed social media investment for a roster of over 20 clients across CPG (Dove), Finance (American Express), Travel (United Airlines), Retail (IKEA), Entertainment/ Media (Nickelodeon), Technology (SAP), Pharmaceuticals (Similac), Health & Wellness (Cleveland Clinic) * Successfully onboarded new clients including Macy’s, Bed Bath & Beyond, and General Electric * Served as internal Twitter expert, driving 12 clients to test Twitter ads during beta ads program * Executed the $1MM Facebook award-winning American Express Small Business Saturday campaign flawlessly, surpassing the client’s goal for acquisition

* Served as department expert on emerging media (mobile, digital and social), establishing relationships with new vendors * Wrote cross-platform proposals for an 18-person sales team, incorporating digital, mobile, Parents Facebook page, video, research, custom publishing/ sampling, and Hispanic properties * Wrote Meredith Award winning concept for KEEN, which included creation of the first-ever Parents sponsored app for a playground finder

Drove incremental revenue for the brand by concepting proposals for 13-person sales team across all brand categories, winning business from existing clients (i.e. Aveda) and new accounts (i.e. P&G/Iams, etc.) Concepted and successfully pitched integrated program for P&G/ Iams’ “Walk Your Dog, Make Life Better” effort (custom site, PR, advertorials, local event partnerships, ASPCA charity tie-in, gift with purchase offer, and in-store programs) Wrote the concept to secure Honda CR-V, Shape’s first ever vehicle sponsor for its “Pilates for Pink” event, garnering 20 incremental advertising pages from the brand

Wrote revenue winning proposals that incorporated print, digital and custom events

* Led execution of events, including sponsorship of eight industry trade shows and the biannual sales meeting for American Baby for 60+ attendees * Went above and beyond the day to day role of Marketing Assistant by coordinating materials for the Wal-Mart Baby Registry Guide for custom publishing department