Elizabeth Sarychev

Innovative Marketing Manager with 9 years of experience in leading brand marketing within the Consumer Goods space. Data influenced and measurement obsessed while equally comfortable and confident standing in the more subjective, emotional, story-driven areas of brand management. I help companies tell their brand story, harnessing the power of creativity and strategy to win the hearts and heads of consumers. - Validated, tested, and entered the market with a hard seltzer start-up in 5 months using limited resources. Sold at Whole Foods, Albertsons and others within 1 month of launching. - Developed a cost-effective content marketing strategy through partnership with established outdoor brands and media outlets. Estimated 1.5M impressions without paid advertising. - Identified pain-points in outdoor recreation advertising and launched a specialized creative consultancy with 100% YoY revenue growth.