elizabeth pinto

2015 Spark Award Winner │ Patient Advocacy Organization Life without Limits Award │2015 Establishing Patient Advocate Team Internally Led the development of the Patient Engagement Team at Shire. Served as leader for the national, field-based customer-facing team, ensuring programs and goals were strategically aligned and executed with the overall objectives of the franchise.

* Immunology Consumer Marketing & Patient Experience Leader * 2014 Marketer of the Year Award │ Excellence in Marketing * Life without Limits Award │2015 IDF National Conference Presence Leader * 2015 Spark Award Honorable Mention │ HYQVIA Launch Team * 2015 Chicago Innovation Award │ HYQVIA * Led consumer platform of $1B+ immune globulin brand portfolio and served as HYQVIA consumer launch leader. Developed the franchise’s first direct-to-consumer strategy and campaign; established the vision and 2015 consumer strategic and tactical plans. Directed and consistently grew the high-touch patient support and CRM programs. Oversaw patient and consumer digital strategy and assets.

Immunology Patient & Nurse Marketing Leader Directed the launch of a high-touch patient support program, resulting in unprecedented growth through grass roots marketing efforts. Created “first-in-class” live educational programs for patients and overachieved in all metrics. Led patient and nurse launch for 2012 GAMMAGARD LIQUID Multifocal Motor Neuropathy (MMN) indication. Spearheaded presence at all patient and nurse congresses and symposia.

Patient Services and Access Marketing Head for Shire's rare disease portfolio.

* Abbott Laboratories, PPD-Dyslipidemia Franchise * Led the digital marketing strategy and tactical implementation for the $2B dyslipidemia portfolio, including new campaign launches for each * brand. Played an integral role in 2012 business planning, resulting in over $5MM in contracts. Hired, managed, and coached a team of two * account managers and two account administrators, which led to promotion. * Led the development and implementation of digital marketing strategies and tactical mix that supported the sales of NIASPAN, SIMCOR, * TRILIPIX, TRICOR, and disease state awareness efforts * Served as client advisor and supervised execution for consumer and HCP initiatives, including: * o Re-branding and launch of websites, banner campaigns, SEO, SEM, social media, iPad/iPhone applications, analytics and insights * o A direct-to-patient CRM program to help promote adherence to therapy and brand loyalty * o A site that utilized real-world data to highlight under-treatment of dyslipidemia, urging HCPs to treat beyond LDL cholesterol

Baxter Healthcare, BioScience–BioTherapeutics Franchise Quarterly Recognition of Growth│ 2009 2009 Coltivatore Award Winner │ Elite Recognition for Personal, Team, & Business Growth Served as strategic consultant and key client contact for $1B BioTherapeutics franchise. Established marketing strategies and supervised brand development for HCP and consumer populations from market research through tactical execution. Developed and implemented marketing plans that supported the launch of the GAMMAGARD LIQUID subcutaneous administration indication. Promoted three times in less than three years. Managed and coached two account executives and one project manager.

Quarterly “Super Star” Award for exceptional sales│2006 Ranked in top 25% nationally for sales│2007 Worked in a sales capacity, positively contributing to the branch’s profitability. Initiated contact, built, deepened and maintained relationships with clients to increase branch revenue through account, investment, and loan initiation and planning. Ranked in top percentile in sales both regionally and nationally.

At Shire, our purpose of enabling people with life-altering conditions to lead better lives is at the center of everything we do. We're continuously looking for opportunities to strengthen our leadership as a global biotech organization developing & delivering best-in-class therapies for patients with rare & specialty conditions, which is evident throughout our fundamental business model focused on four strategic drivers: growth, innovation, efficiency and people.