Elizabeth Orvis

• Assisting in managing data for projects by conducting thorough data entry and research on publicly available sources. • Performing statistical analysis using SAS modeling, enhancing the project's analytical capabilities. • Reviewing documents and videos to ensure data accuracy and relevance, contributing to informed decision-making

•Direct social media campaigns to grow club participation and awareness •Organize transportation, location, and finances for 20+ students for weekly meetings •Oversee an executive board, from making and reviewing applications to managing students in positions of leadership.

• Assisted with brand expansion into new markets, identifying whitespace opportunities and growth strategies • Contributed to the launch and development of new social platforms, including Pinterest, YouTube, and LinkedIn, to enhance digital presence • Conducted audience segmentation research to inform content strategy and apply targeted marketing tactics across social media • Supported the planning and execution of branded events, from ideation to post-event recaps

• Built and managed lead pipeline utilizing AI automation, enabling 30% faster conversion of 25–50 weekly prospects. • Conducted competitor research and presented findings to senior consultants, supporting new client acquisition.

• Investigated demographic and social factors across 200 films and television shows, resulting in meaningful findings that illuminate stereotypes of BIPOC in media, to be published in Dr. Stacey Smith's 2025 report • Executed meticulous data collection using the Qualitative Coding Manual to code and transcribe large volumes of data and examination notes daily, achieving 98% accuracy and consistency with standardized methodological protocols

• Directed a 4-person team in client engagement; implemented growth strategy, raising startup revenue 20% • Delivered growth strategies and performance insights in presentations to managers, the startup founder, and the USC AMA executive board, driving alignment and actionable decision-making

• Promoted the latest Nike clothing and footwear through engaging social media campaigns. • Attended exclusive events in the Los Angeles area, enhancing brand visibility. • Planned and executed Nike events around the USC campus, attracting an average of 150 attendees.

Analyze current financial events and trends in the fashion industry, converting them into concise articles to be published.

• Proposed new data-driven workflow solutions, reducing communication delays and cutting project timeline by 30% • Supported campaign strategy through market research and performance reporting.

• Created and implemented marketing strategies to promote products to USC students via guerrilla and social media marketing techniques. • Collaborated with Recognized Student Organizations to create events with over 100 participants to showcase products.

Activities and societies: (Current): - Delta Gamma -USC AMA -USC Run Club -SCOutfitters First Year: - MASH Magazine -SC Outfitters -USC Reach -Peaks and Professors -USC Beach Run Club