Liz McTaggart

Eventbrite is the world's largest event technology platform. We build the technology to allow anyone to create, share, find and attend new things to do that fuel their passions and enrich their lives. Music festivals, venues, marathons, conferences, hackathons, air guitar contests, political rallies, fundraisers, gaming competitions — you name it, we power it. My role at Eventbrite involves leading a team of client facing marketing consultants and consumer marketers to drive ticket sales and increase retention of top tier accounts. Specialities: • People management - leading a team of B2B and B2C marketers to support acquisition and retention business goals • Account management - relationship building and consultation for clients of various sizes and categories, providing recommendations for improvements to their marketing strategies. • Analytics - collect and analyze data, create custom reports, provide recommendations based on insights found. • Digital marketing - knowledge and deep understanding of digital marketing tools, channels and best practices e.g. email marketing, social media, marketing automation, paid advertising, marketing pixels, URL tracking, SEO. • Public speaking - spoke at Ticketfly’s annual conferences; FlyCon 2017 + 2018 on marketing analytics with an audience of 100 people, also spoke on Pops & Buzzes panel on "Building Your Brand"

Ticketfly is a technology company reimagining the live event experience. Its powerful ticketing, digital marketing and analytics software helps promoters sell more tickets, streamline operations, and increase revenue per attendee, while its consumer tools make it easy for fans to find and purchase tickets across North America. Ticketfly was acquired by Eventbrite in September 2017. My role at Ticketfly involved working with clients to leverage the marketing tools and channels available to them in order to improve their digital marketing strategies. Specialities: • Marketing consultant - met with clients of various sizes and categories to provide recommendations for improvements to their marketing initiatives. • Analytics - collect and analyze data, create custom reports, provide recommendations based on insights found. • Digital marketing - knowledge and deep understanding of digital marketing tools, channels and best practices e.g. email marketing, social media, marketing automation, paid advertising, marketing pixels, URL tracking, SEO. • Project management - relationship building, managing client expectations, defining scope of projects, and delivering projects on time. • Public speaking - spoke at Ticketfly’s annual conference; FlyCon 2017 on marketing analytics with an audience of 100 people.

Hardhat Digital is an Australian based digital agency, helping brands do amazing things with the internet. What I love most about Hardhat is the energy and culture. Everyone is happy, and happy people produce great work. My role at Hardhat involves working collaboratively to lead cross functional project teams on small and large scale digital projects. I have a deep understanding of the Fast Moving Consumer Goods (FMCG) category primarily working with some of Australia’s leading food and beverage brands, as well as a selection of well known Australian retail and gaming/wagering brands. Specialties: • Social media - macro and micro planning, daily operational management, social media content strategy, crisis management, and report analysis. 
 • Email marketing - strategy and execution of email campaigns, content strategy, A/B testing, and report analysis. Experience with MailChimp (proficient), Campaign Monitor (proficient), TeraData (proficient), ExactTarget (prior experience) and Marketo (prior experience). 
 • Marketing automation - Completion of Certified Marketo Expert certificate and Marketo Certified Consultant Partner Workshop.
 • Project management - relationship building, managing client expectations, leading teams, working with other agencies and third parties, defining scope of projects, and delivering projects on time and on budget.
 • Agency Agile - trained in and transitioned to using this methodology designed to help agency teams be happier, faster and more efficient. 
 • Event management - script writing and event management of Real Big Things (link below), a series of short lectures designed to inspire and educate marketers about all things digital.


Dynamic Sports and Entertainment Group (DSEG) provides management services to leading Australian sports and media personalities. My role was to work with talent to help build and protect their personal brand online. Specialties: • Client Service - relationship building with talent, providing assistance both on and offline. 
 • Social media - operational management of client pages and content strategy development. 
 • Event management - Australia’s 'Biggest Game of Cricket’ for the Ponting Foundation; a philanthropic institution that helps young Australians and their families beat cancer. 


Flight Centre is Australia's leading travel agent, offering cheap flights (domestic and international), holiday packages, cruises, ski holidays, last minute hotel deals, travel insurance and much more. My role at Flight Centre combined my communication skills with my love of travel to create unforgettable experiences for clients. I operated both individually and as part of a team to meet monthly sales targets and KPIs. Specialties: • Client service - relationship building, budget management, and defining client requirements.
 • Sales - strong knowledge base, persuasion techniques, and ability to provide relevant recommendations.