Elizabeth Maul

Senior Vice President, Global Retail Hair & Prosumer @ Wella Company

About

Brand Builder. Business Driver. Transformational Leader. As a branding, marketing and innovation executive, I leverage trends and insights that deliver value and growth for international and domestic businesses, as well as entrepreneurial and iconic companies. I am a respected thought leader, advising multifunctional stakeholders, founders and leaders to elevate ideas for greater P&L impact. I am passionate about transforming and expanding businesses, prioritizing people and culture while operating with high integrity. Bringing deep experience in prestige and mass consumer goods, I develop brands and deliver products that meet the needs and preferences of different consumer, customers and countries.

Country

United States

City

New York

Industry

Consumer Goods

Skill

Brand Building, P&L Management, Global Marketing, Customer Driven Innovation, Business Transformation, Transformation, P&L Results, Value Creation, Change Initiatives, Founder Led, Stakeholder Management, Growth Strategies, Hair Care, Business Management, Luxury Brand Marketing, Global Cross-Functional Team Leadership, Global Strategy, Multicultural Team Leadership, Category Insights, Category Management

Experience

Senior Vice President, Global Retail Hair & Prosumer

Wella Company

2024 - Present · 2 yrs

New York, New York, United States

Hired to run the global Retail Hair & Prosumer business, delivering an elevated and strategic approach to drive growth across all brands. Leading and executing the global strategic vision for Wella’s Retail Hair & Prosumer business with a consumer-centric, digital-first perspective, owning the global P&L and building a best-in-class, category leading segment.

Group Officer - Insights, Innovation & Sustainable Development

BIC

2021 - 2024 · 3 yrs

Shelton, Connecticut, United States

Launched global transformation of innovation group delivering on consumer-centric strategy and sustainability commitments. Expanded iconic international brand presence with global campaigns. Member of a 10-person international executive committee. Led multidisciplinary team of over 150 delivering $1.5B in revenue for BIC’s stationery and shave categories.

Chief Marketing Officer | President Elaluz & V76 | Executive Vice President, Brand Development

Luxury Brand Partners

2011 - 2021 · 10 yrs

New York, New York, United States

Built portfolio of seven brands from concept to commercialization. Founding team member who successfully pioneered the brand innovation process and resulting award-winning product lines R+Co, Smith & Cult, V76, IGK, In Common, BLEU, and Elaluz. P&L ownership from development and commercialization to profitability. Led brand growth strategies and international expansion to deliver double digit growth year over year.

Vice President, Global Marketing

H2O+

2007 - 2011 · 4 yrs

Chicago, Illinois, United States

Executed market specific launch and growth plans to deliver value and drive +40% growth in 38 countries. Trusted leader from family ownership through private equity acquisition and exit to Pola Orbis. Developed innovation and brand strategies for complex global channel mix.

Assistant Vice President, Marketing - Lancome

L'Oréal

2007 - 2007

New York, New York, United States

Led and executed US marketing strategy with cross-functional teams for fragrance category, developing core business and delivering success of new launches.

Senior Director, Marketing - Yves Saint Laurent Beauté

Gucci

2002 - 2007 · 5 yrs

New York, New York, United States

Managed US portfolio architecture and forecasting to maximize SKU productivity that drove US sales, delivering 20% growth and top 10 ranking across customer channels. Drove US market-specific innovation briefing to French headquarters, which resulted in three global line launches.