elizabeth kellick

elizabeth kellick

About

Global Sales and Marketing Executive with proven track record driving sales for premier media companies at both multi-billion dollar organizations, as well as smaller start-up operations. Senior level business leader possessing extensive relationships with key decision-makers at top fashion and luxury brands. Expert in cultivating and capitalizing on business relationships by providing strategic partnerships and business solutions utilizing print, online, event marketing, books and television. Excel at developing marketing and pricing strategies that result in increased sales and market share.

Country

united states

City

new york

Industry

publishing

Skill

integrated marketing, online advertising, sponsorship, fashion, lead generation, magazines, start ups, advertising, strategic partnerships, marketing communications, digital media, marketing strategy, marketing, social media, social media marketing, brand development

Experience

bestlife magazine rodale publishing

executive fashion and retail director

bestlife magazine rodale publishing

2004-1 - 2009-4 · 5 yrs 4 mos

* Launched, developed and executed the Apparel, Accessories, and Retail Category platform, yielding highest advertising sales magazine-wide making it the #1 category in revenue * Achieved a page increase of 22% and a revenue increase of 44% in 2008, a 48% increase in paging and 60% increase in revenue in 2007, and a 133% page increase and 212% revenue increase in 2006 * Introduced 85 new accounts including, Prada, Louis Vuitton, Gucci, Brooks Brothers, Dolce & Gabbana, Ralph Lauren, Versace, Ferragamo, Hugo Boss, and Bloomingdales * Managed regional offices in U.S. and Europe regarding Fashion and Retail accounts * Generated original strategic plan for Rodale Corporate in Brand Positioning, Sponsorship, and Retail Merchandising as part of the senior management team

vogue condé nast publications

special projects director and luxury goods director

vogue condé nast publications

1994-1 - 2002-1 · 8 yrs 1 mo

* Oversaw sales staff of twenty for the cross-promotional, prestige advertising sections, “Vogue Takes,” increasing advertising by sixty-five pages over four million dollars annually * Liaised with Creative Services team to execute advertorial section including promotions, events * Gained market share over Elle, Harper’s Bazaar, and Vanity Fair and named “Vogue Sales Person of the Year 1999” Luxury Goods Director * Increased- category business each year over the three year time period by 42% * Gained market share over Elle, Harper’s Bazaar, and Vanity Fair * Vogue Sales Person of the Year 1999 * Sold exclusive single sponsor onserts and advertorial programs to clients such as Cartier, Tag Heuer, Movado and The Platinum Guild * Accessory Director, Nov. 95 – Oct 96; Increased business by 20% * Account Director, Nov. 94 – Nov. 95; Development list consisting of food, beverages, eyewear, electronics, entertainment. Increased bysiness by 100% over previous year, as well as gained market share

digiday

business development director and client engagement

digiday

2016-5 - 2017-12 · 1 yr 8 mos
wwd/fairchild fashion group summits

executive director of sponsorship sales

wwd/fairchild fashion group summits

2009-1 - 2011-1 · 2 yrs 1 mo

* Responsible for the revenue goals for Sponsorship of the Women’s Wear Daily Summits Division with primary focus on Fashion, Beauty, Retail and Media Industries * Additional responsibilities include Program Development, collaborating on Integrated Marketing Programs with WWD and WWD.com, working with editorial, developing lead generation, and working with top management on strategic planning * Managed staff of three, generating two thirds of the revenue for the department, with attendance revenue as the remainder * Increased revenue goal by over 11% during the economic recession, with consistent increases from existing sponsors, as well as bringing in 20 new accounts to the franchise, resulting in higher revenue per sponsor * Introduced new four part WWD Digital Media Series and exceeded revenue goal by over 15%, working with clients including Google, eBay, Oracle, American Express and MasterCard

ford models

vice president, business development

ford models

2003-1 - 2004-1 · 1 yr 1 mo

* Oversaw all Ford offices increasing revenue from existing clients agency market share resulting in a revenue increase of 20 % over prior year * One of the Producers of “Ford Supermodels of the World” at the New York Public Library securing sponsorship from Pantene, Jantzen, MAC, and the Bryan Park Hotel

elle magazine hachette filipacchi publications

associate publisher

elle magazine hachette filipacchi publications

2002-1 - 2003-1 · 1 yr 1 mo

* Managed sales staff of fourteen in US, as well as International Offices * Augmented sales and market share by 12% over prior year, and worked with management team to develop strategic sales and marketing promotion and tools * Liaison between editorial and advertising departments managing complex relationships

town and country hearst publications

advertising director

town and country hearst publications

1999-1 - 2001-1 · 2 yrs 1 mo

* Repositioned brand and hired entire new sales team of twenty and a marketing team of five * Edited and revised sales presentations, media kits, promotions and sponsorships * Increased ad sales by 217 pages (15%) and 14.5 million dollars over previous year * Procured best ad page performance in 10 years and highest revenue in 154 years

decoded fashion

development partner

decoded fashion

2011-9 - 2012-5 · 9 mos

* Decoded Fashion Forum Series; Presented by Fashion Lincoln Center. * An educational and networking Forum presenting cutting-edge technology and collaboration between brands and start-ups in the * fashion, luxury & retail industries.

harper's bazaar

executive advertising director fashion and luxury

harper's bazaar

2011-9 - 2016-9 · 5 yrs 1 mo

On the Management team overseeing the Luxury and American Fashion Category, as well as non-endemic. Including managing a list of key Luxury Accounts, and more. Instrumental in Harper's BAZAAR's success of winning Adweek's 2014 Magazine of the Year, their highest award given as well as Ad Age A-List Top 10. This topping the win of Hottest Women's Fashion Magazine in 2013. Maintained number one market share in the Jewelry&Watch category for four consecutive years. Double digit increases in ad page growth, for 38 consecutive issues, gaining market share from our core and extended competitive set. Digital advertising growth is up 60% over last year, and ShopBAZAAR, our content to commerce digital store, is now in its third year continues to be another revenue stream, and have sold 36 partnership programs to a range of clients.

Education

fashion institute of technology

fashion institute of technology

marketing

Activities and Societies: Fashion Institute of Technology Alumni

niagara university

niagara university

marketing

Activities and Societies: Eucharistic Minister

elizabeth kellick's Contact Information

Email

******@***.com

Phone

(**) *** ****

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