Elizabeth Issac

Sustainably sourced, precision extracted, and thoughtfully formulated, to help you look better and feel better. I founded Gunam Beauty to create high-quality, efficacious products using ingredients with roots in Ayurveda. I source several ingredients from my family's business, a global spice and plant extract supplier. We combine these ingredients with modern actives to create high-quality, effective formulas that help people look and feel better. I dream of building a conscious, genuinely inclusive company, as I recognize my privileges from growing up in a rich and diverse land.

Worked with the Key Account Manager for L'Oréal to develop a database of the Active Beauty product portfolio. Supported the Active Beauty Sales Team with Market Research specifically for Indie Beauty Brands. Worked on a preliminary beauty and personal care study for the Indian market. Conducted an analysis of LVMH, L'Oréal, Beiersdorf, Henkel and their respective brands to identify up-sell opportunities.

Supported Marketing Manager for Germany and BENELUX in planning and executing B2B outreach. Researched consumer and market trends, identified market opportunities using Mintel, Euromonitor and social media to translate insights into meaningful solutions for customers. 
Aided internal stakeholders on developing communication material for customers.

As a part of my Senior Year Thesis, I worked with the Co-founder of Furnishr, a turnkey home furnishing company to streamline marketing strategy and aid creation of targeted content for social media, print, and web. 
 Assisted comprehensive audits of social channels to determine current social positioning and identify key areas for improvement. 
 Performed deep demographic and psychographic breakdowns of audiences to influence brand positioning and propose paid media targeting.

Assisted sales team in compiling weekly reports for management; measuring KPI’s and assessing areas for improvement.

Conducted market research to identify current trends and asses market for gourmet products in India. Supported product marketing to coordinate new product packaging and design.
 Worked with New Product Development to launch gourmet product line Sprig.