elizabeth hinckley
senior consultant
About
A highly innovative and experienced communications leader, I strive to understand an audience's needs first by conducting insightful, empathy-driven research, then designing creative communications solutions that truly engage. When organizational adaptation is critical, my proactive leadership style, forward-thinking approach, and diplomatic yet direct candor are effective in helping lead executives through the public highs and lows of running recognized brands. My areas of expertise include Change Management, Organizational Culture, Audience Research, Customer-Centricity, Integrated Marketing, Brand and Reputation Management, Media Relations, and Content Development with a strong background in innovation design from Stanford University.
united states
los angeles
management consulting
public relations, entrepreneurship, strategic planning, editing, nonprofits, media relations, research, publicity, public speaking, strategic communications, crisis communications, arts administration, event planning, leadership, marketing, nonprofit organizations, brand development, online journalism, large group facilitation, teaching, higher education, team building, writing, music, publications, storytelling, journalism, strategy, press releases, newsletters, project management, small business, strategic partnerships, new business development, product development, performing arts, content strategy, web content writing, philanthropy
Experience
director of publicity
atlantic records
Oversaw national press, promotion, and artist relations for all classical, jazz and select world and music theatre releases for the Warner Music Group of labels (Atlantic Jazz, Nonesuch, Teldec, Erato, Finlandia, and NVC Arts.)
adjunct professor
university of southern california
Developed and taught classes in graduate not-for-profit and undergraduate advanced public relations.
senior consultant
xplane
senior vice president
ogilvy & mather
I lead an extraordinary team in Los Angeles that provides integrated marketing and communications strategies that harness the full power of Ogilvy's world-renowned advertising, branding, digital media, research and specialty divisions. Also, under Ogilvy PR & Influence Global, I serve as a senior communications strategist for fast-breaking issues involving corporations and not-for-profits. My areas of expertise include message development, media relations management, and audience engagement across social, digital and influencer channels.
president, owner
hinckley & co
Opened and operated boutique communications firm specializing in arts and cultural organizations. Company was sold to Rogers & Cowan/Interpublic Group in 2006. Highlights included: - Development of partnership with National Public Radio and the Fine Living Network to create live-event programming specific to Los Angeles for radio and television re-broadcast - Development/execution of media campaigns to open new performance and education facilities including Colburn School for the Arts and the Renee and Henry Segerstrom Concert Hall - Media relations for Palisades Development and launch of PaliHouse, a chain of extended living, luxury hotels.
director of public relations
los angeles philharmonic
* Oversaw all public relations and media activities related to the Association and its two orchestras including presentations at Walt Disney Concert Hall and the Hollywood Bowl and tours. * Highlighted responsibilities: * o Development and execution of three-year worldwide media campaign for opening of Disney Concert Hall * o Development and execution of national media campaign for the Hollywood Bowl re-opening * o Management of seven-member, in-house team and public relations consulting firms.
founder and president
defcult
Utilizes qualitative and quantitative research, design thinking, and various strategic management and communications platforms to address organizational and community challenges, particularly for hybrid and not-for-profit companies. Final results range from the creation of programs, products and services to the reinvention of existing ones. Specialty includes multi-day “intrapreneurship” workshops to cultivate innovation and improve teamwork within a company’s culture. o Currently conducting field research for Definitive Cultures, a book on building dynamic niche cultures within organizations, companies and movements. Research sites include Los Angeles, CA, New York, NY, Palo Alto, CA, New Orleans, LA, and Birmingham, AL. Sectors include arts, education, environmental, health and social services.
senior vp, group head definitive culture
rogers & cowan
* Clients include: * Museum of Contemporary Art (LA) * The Colburn School of Music * Dodge Film School at Chapman University * LA Chamber Orchestra * UBS Verbier Festival Orchestra Tour
Education
stanford university
the juilliard school
university of california, berkeley
project management
institute of cultural affairs
stanford university
design
general assembly
marketing
stanford university
leadership
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