Elizabeth Gilbert

Senior Technical Writer @ Cervélo

About

I'm the go-to senior technical writer/copywriter in the bicycle industry! With 16 years in the bicycle industry, I've worked for top brands like: SRAM (Rockshox, Avid, Truvativ, Quarq, Zipp), Pivot, Rad Power Bikes, FOX Racing Shox (Bike/Power Vehicles), Marzocchi, Race Face, Easton, Cannondale, Cervélo, Marin, Haro, Giant/Liv Cycling, Santa Cruz Bicycles, Juliana Bicycles, Wilderness Trail Bikes (WTB), SRM PowerMeters, International Mountain Biking Association (IMBA), Bell Helmets, Giro, Bicycle Blue Book, California’s Adventure Sports Journal, and Pinkbike. No other writer comes close to this incredible client list (and sometimes I can't believe my own eyes!), and I'm SO grateful for the blessing of a great career. Always open to new opportunities to work with amazing clients!Technical WritingMarketing and technical content is the start of the customer's journey in making a purchase; they research products and services online to help them make a decision. The available published web copy, documentation, or video is now part of the branding image. I create technical and marketing content that allows the customer to find information easily and to feel that they understand the product/service. This builds brand loyalty, increases sales, keeps the customer safe, and reduces liability for the business. CopywritingI help large businesses and personal-brand businesses express themselves and their missions to create unique copy that transforms readers into customers. Every business needs to develop their "voice" and create authentic connection with their audiences. Each type of communication has its own purpose. A skilled copywriter knows how to make your materials shine without being salesy. I can help with anything from web copy to catalog copy and beyond. Product descriptions are my strength!User/Customer Experience (UX/CX) Writing Focus on innovations to improve the customer's experience during unboxing, app usage, assembly/installation, and product use. Develop ways to make the experience fun, easy, and connective. Build brand loyalty and exciting customer experiences. Reduce customer support calls, improper installation/use, safety issues, and create cost-savings for businesses.

Country

United States

City

Phoenix

Industry

Consumer Goods

Skill

Brand Strategy, Marketing Strategy, Web Design, Translation, Technical Publication, Adobe InDesign, Adobe Photoshop, Figma (Software), Instructional Manuals, Content Development, Graphic Design, Document Design, Internal Communications, Product Photography, Service Document, SEO Copywriting, Web copy, Training Course Development, E-Learning, Email Marketing

Experience

Senior Technical Writer

Cervélo

2023-5 - Present · 3 yrs 5 mos

Santa Cruz, California, United States

Create new style template and technical documentation to support new and existing Cervelo Bicycles product line. Work remotely with marketing, product management, engineers, and technicians to develop technical content, such as instruction manuals, for both digital and print formats. Ensure all regulations are met for documentation for bike industry, including the latest global ebike standards.

Senior Technical Writer

Easton Cycling

2020-10 - Present · 6 yrs

Quebec, Canada

Create new style template and technical documentation to support new and existing Easton Cycling product line. Work remotely with marketing, product management, engineers, and technicians to develop technical content, such as instruction manuals, for both digital and print formats. Ensure all regulations are met for documentation for bicycle industry, including the latest global bicycle standards.

Senior Technical Writer

Race Face Performance Products

2019-10 - Present · 7 yrs

Vancouver, British Columbia, Canada

Create new style template and technical documentation to support new and existing Race Face product line. Work remotely with marketing, product management, engineers, and technicians to develop technical content, such as instruction manuals, for both digital and print formats. Ensure all regulations are met for documentation for the bike industry, including the latest global ebike standards.

Owner/Technical Communicator

Elizabeth Gilbert Writing and Design

2013-10 - Present · 13 yrs

Cave Creek, Arizona, United States

Organized, deadline-oriented writing professional with 12+ years experience in technical communication, user experience (UX writing), and marketing copywriting for the bicycle industry, the global health and wellness community, electronics, and outdoor industry. www.bettygilbert.com

Senior Technical Writer

Fox Factory

2014-8 - Present · 12 yrs 2 mos

Work with FOX Bike and Power Vehicles Group. Collaborate with marketing and engineering to create customer-facing technical and marketing output, including presentations, website content, quickstart guides, and user manuals. Create graphics using engineering files and Adobe programs.

Senior Copywriter

Bridges Consumer Healthcare

2026-1 - 2026-3 · 3 mos

Website Copywriting & Brand Strategy | Bridges Consumer Healthcare Leading a website copy refresh for Bridges Consumer Healthcare, with a broader focus on clarifying brand architecture and strengthening the company’s vision and mission. The work aligns consumer-facing messaging with a clearer strategic narrative that supports employee alignment and investor engagement. This project blends brand strategy and copywriting—translating science-backed products into accessible, credible language while reinforcing long-term direction across a multi-brand portfolio.

Senior Copywriter

KT Tape

2024-7 - 2026-2 · 1 yr 8 mos

Write product description and sales copy for various new product launches, website, and packaging. Work with marketing to develop brand voice and tone for company-wide communication best practices.

Senior Technical Writer (Contract)

Santa Cruz Bicycles

2016-8 - 2025-7 · 9 yrs

Santa Cruz, CA

Create new style template and technical documentation to support new and existing Santa Cruz Bicycles product line. Work remotely with marketing, product management, engineers, and technicians to develop content, such as instruction manuals, service manuals, and internal communication. Work on-site to complete photography for service materials.

Senior Copywriter

Dealty

2025-2 - 2025-3 · 2 mos

Scottsdale, Arizona, United States

Copywriting and web page design for Dealty website (home, FAQ, and sell pages), revise investor presentation, work with SEO team for seamless integration of optimized keywords and phrases to increase web traffic. Wrote email marketing and text marketing scripts.