Elizabeth Fiori

• Marketing and sales freelancer specializing in digital storytelling and marketing services including SEO, email marketing, content management, social media strategy, advertising, and graphic design. • Other services include web design & development, marketing strategy, PR, and copywriting.

Responsible for the development and management of marketing programs and sales initiatives for a Vermont-based wellness retreat, including strategic planning, KPI goals, budget development and management, and ROI tracking. Managed and developed a team of 6 professionals focused on executing cross-channel marketing and sales campaigns including SEO, PPC, organic lead generation, social media and social advertising, database marketing, email, PR, sales outreach, and professional referrals. • Evaluated and repositioned brand and messaging to reach and better engage with a broader audience. • Decreased marketing spend by 25% while increasing revenue over the same period. • Increased organic traffic to the website by 40% through web content and blog related SEO initiatives. • Implemented lead source tracking for all digital and phone based sales inquiries to optimize use of marketing budget across top performing channels and mediums. • Implemented social media advertising campaigns with a 400% ROI. • Developed and implemented a sales training manual to establish consistency across the sales team in response times, phone scripts, and email templates, in addition to improving sales conversion rates.

• Defined cross-channel strategies in a variety of marketing efforts driving guest awareness, visitation, brand and product development programs, sales, revenue, and operational fulfillment targeting existing and new markets in support of short and long-term high impact marketing initiatives. • Managed high-visibility sponsorships including the Boston Red Sox, Volvo, and Olympians. • Managed all advertising and promotional activities including print, digital and social media, direct mail, public relations and websites.

• Management and optimization of online sales. • Strategy development and implementation of all cross-channel marketing initiatives, including customer database management and all email marketing campaigns. • Content management and updates for 7 company websites and social media platforms including Facebook, Twitter, Instagram, YouTube, and Flickr. • Strategic planning and oversight of the creation of all external facing collateral including brochures, signage, print and digital advertising. • Design of & copy writing for marketing materials, including online and print advertisements, direct mail, posters, sales materials, and other collateral as necessary for the business. • Led the redesign of the 7 company websites, as well as a mobile site and various microsites for individual target audiences including Waterville Parks, Conference Center, Weddings; evaluated data from Google Analytics and Webmaster Tools to restructure the site map and navigation to increase ease of use and customer experience.

• Led the redesign of the company’s website; worked with an outside web designer and the partners to maximize SEO and website features to increase visibility and web presence. • Ongoing content management.

• Managed and coordinated projects across Marketing, Sales, Product Development, and Visual Merchandising to ensure project progression and adherence to deadlines • Developed time lines and ensured that project accountability was clearly defined on projects • Events and Promotions management, including coordination of Marketing efforts surrounding any event or promotion, fielded internal inquiries for events (or Marketing related activities) and made recommendations for involvement, then saw the event through to completion • Measured and analyzed results of any Marketing Campaign, event, or promotion through data analytics and feedback; reported findings • Managed in-bound PR, including graphic and information requests, as well as facilitating product loans • Managed Internal Communication Strategy, including internal communications regarding any Marketing Campaigns, events, or promotions, and communicated media hits and associated production alerts • Advertising Strategy management, utilized customer information and market research to place advertisements in only the most relevant and influential media • Photo-shoot Coordination, including the planning, preparation, and execution of all studio photo-shoots.

• Developed and tracked marketing budget • Designed and implemented of firm's first e-mail marketing campaign • Conceptualized, planned, and executed firm’s marketing goals and branding of firm • Managed contract advertising and marketing • Photographed completed jobs, cataloged all marketing photos, maintained photo database

• Coordinated/organized events and functions • Kept detailed calendar of scheduled events and available staff • Guided clients through creation of menu and event details • Oversaw each scheduled function to ensure client satisfaction • Worked with owner in promotion of new restaurant, La Piazza Ristorante • Corresponded with local media to gain press coverage of the grand opening of the new restaurant • Created weekly Front of House restaurant schedule

• Completed degree in 3.5 years • Worked with Isenberg School of Management Professor to design my own major in International Business and Marketing • Received Certificate of Interpretation/Translation (Spanish - English)