Elizabeth Culp

SigFig is dedicated to making high-quality investment advice more accessible and affordable to investors of all wealth levels. Using a combination of design, data science, and technology, we help empower investors with the information and guidance they need to achieve their personal financial goals. Through partnerships with some of the world’s largest and most innovative financial institutions, we seek to help investors and advisors better manage their investments.

- Working in partnership with financial advisor sales force to develop and manage a cards program that services high net worth brokerage clients - Re-launched the UBS debit and credit card products in 2011 to better meet the unique needs of UBS wealth management clients; achieved 5 consecutive years of 8% spend growth - Working to enhance current UBS fee credit card to be more competitive in the current market environment and provide clients with additional card benefits - Managed development of credit and debit card portions of the UBS mobile application - Collaborated with a cross functional team to improve UBS banking clients’ online experience by redesigning the website to be more simple, intuitive and client friendly - Developed email alert tool and strategy to combat fraud and inform clients of their card activity - Determined technical specifications to launch UBS EMV chip credit and debit cards applied learnings from chip credit card project phase to improve launch of chip debit card

- Developed new business concept for high net worth and ultra-high net worth clients with multinational financial services company - Worked with client to establish design elements based on consumer and secondary research - Prepared client presentations for meetings with international luxury merchants to pitch business concept

- Analyzed the performance of candy bars by package size and retailer to determine most profitable distribution and package combination

- Analyzed customer risk and spend history data to determine targeting and communication strategy for and managed the execution of portfolio lifecycle upgrades to rewards card members, which contributed over $100 million in incremental operating income - Managed the execution of discontinuing an unprofitable card product which resulted in an operating income savings of $55 million - Managed internal communications with public relations group, customer service and led fifty team members to create and execute a new process of selecting and acquiring customers from private label credit cards - Launched Citi Cash Returns card, which included evaluating customer research to determine segmentation and development of customer touch points - Created and ran A/B tests to increase client engagement and drive spend