elizabeth frisch

Managed marketing and communications efforts for a leading professional services company. Developed comprehensive sales and marketing materials including brochures, advertisements, sales flyers, case studies, white papers and trade show booths as well as internal and external websites. Assisted with development of investor relations presentations, corporate newsletters and integration materials for new acquisitions. Composed press releases and internal communications regarding company news and updates.

Directed advertising, media and marketing initiatives for IT client CommVault Systems. Participated in client research to determine essence of company and utilized this knowledge to create new logo, tagline, product name, collateral and ad design layouts. Established marketing objectives, strategies and tactics to introduce the new positioning and build brand awareness. Provided recommendations for online campaign, including updating website design and content, development of banner ads, webinars, podcasts and other lead generating assets. Worked closely with client to implement new brand identity across all marketing elements.

Developed comprehensive marketing programs for top agency clients including Lutron Electronics and Arkema Chemicals. From conception to implementation, directed print, collateral and trade show projects. Composed strategic creative briefs that provided the framework for all marketing campaigns. Responsible for media planning and buying of $2.5 million consumer print advertising campaign.

Coordinated all aspects of television, radio, print and outdoor campaigns for key clients including Samuel Adams, The Philadelphia Inquirer and Philadelphia Daily News. Coordinated production of weekly promotional radio spots for Philadelphia Daily News to increase sales of the Wednesday edition. Developed and produced regional test market campaign for Samuel Adams including talent and location scouting, photo shoot coordination and management of onsite marketing events. Resulting regional ad campaign increased market sales by 21 percent.

Responsible for the strategic development and implementation of marketing programs for CertainTeed Roofing and Tastykake. Produced new product launch for Tastykake, including organizing focus groups and developing television, outdoor and FSI campaigns. Oversaw development of new design for multiple product brochures and print ads for CertainTeed.