Elizabeth Baumann Burr

Drive global DAU growth and player acquisition, leading full-funnel performance, lifecycle marketing, and live-ops integration across the billion+ global user ecosystem of Call of Duty Mobile, a top 5 game by revenue in the Apple and Google Play stores Scale high-growth regions including Latin America and Africa, increasing regional DAU and revenue through localized GTM strategies, strategic partnerships, esports integrations, and culturally tailored creative. Directly manage local teams in Mexico and sub-Saharan Africa Oversee multimillion dollar omnichannel marketing investment across OOH, paid/organic social, in-game placements, CRM, influencer, user research and webstore/off-platform commerce, improving blended CAC while increasing player LTV. Led award-winning global creative campaigns providing creative solutions for install lift, lapsed user resurrections, player retention, and monetization marketing, resulting in the highest viewership and engagement campaigns since the 2019 launch

• Built Honey’s first ever Product Marketing and CRM functions, including developing and hiring all individual positions, establishing processes and deliverables and determining forecasts & KPIs • Led go-to-market strategies for all Honey products globally by developing product positioning, value propositions, key acquisition and lifecycle messaging, and competitive differentiation • Oversaw Honey’s international expansion across 7 territories, growing active users 5X in new regions, delivering cost efficient CPAs through localized marketing activities and managing individual marketing P&L budgets • Initiated email and push marketing channels, growing engaged subscribership by 1200% in 18 months and revenue by 300% • Developed consumer lifecycle marketing, serving as the consumer voice in the product journey, collaborating with consumer insights and product teams to develop a deep understanding of customers, remove roadblocks, enhance messaging and increase engagement • Integrated Honey’s Product Marketing and Growth teams within the broader PayPal organization as part of the acquisition of Honey in 2020

• Managed retail marketing partnerships with Apple, Google and Facebook to drive tent-pole promotions resulting in 80% audience growth annually • Led partnership marketing across dozens of IP partnership relationships in order to drive ongoing and special event revenue • Managed developer initiatives across all platform partners including Apple, Google, Facebook, Amazon, Samsung, etc.

• Led cross-functional team responsible for all integrated marketing efforts including user acquisition, creative development, social media, audience research and customer relationship management (CRM) for portfolio of top-grossing free-to-play mobile game apps, including Yahtzee • Oversaw ideation and execution of brand awareness campaigns across full range of distribution channels including digital ad networks, national TV, influencers, and licensor partnerships, driving over 100MM downloads annually • Oversaw P&L management, budget allocation and forecasting for $30MM+ marketing budgets • Created and managed go-to-market strategies for new games, resulting in four #1 global game launches

• Developed Scopely’s most cost-efficient customer acquisition campaigns through iterative testing strategies which optimized conversion funnels and drove down acquisition costs by 50% • Created and managed go-to-market strategies for new games, resulting in three #1 global game launches

•Managed cross-functional team of product design, packaging and engineering to drive bi-annual product line creation of UNO brand, Card Games and Adult Party Games •Created 360 degree global marketing strategies and implement campaigns in order to drive brand awareness and grow sales over 16% across global mass and specialty retailers •Initiated and maintain key relationships with entertainment (i.e. Disney, Sony, WB), media partners and creative agencies in order to drive product and business development •Led social marketing initiatives across Facebook, Instagram and Twitter resulting in 15% increased engagement in 18 months

MBA in Marketing Management and Entrepreneurship & Innovation, June 2014 •Co-President, Kellogg Admissions Tour Guide; Co-President, Brew N’ Q Club •Winner of the 2012 Annual Kellogg Marketing Competition

•Designed global sales force marketing strategies for institutional high yield products in order to provide specialized knowledge and presentation materials to over 15 global sales teams •Managed cross-functional team of Portfolio Managers, Traders, and Research Analysts in order to customize $65B+ in separately managed accounts and develop global capital markets correspondence, increasing product revenue by 10% Fixed Income Product Specialist

· Customized financial solutions for individuals, foundations and institutions with a net worth exceeding $5 million to protect and build wealth across generations · Participated in daily dialogue with clients and prospects on investment ideas, loan and mortgage opportunities, and estate planning strategies · Updated clients and prospects on daily market activities and economic themes in the context of their overall wealth · Promoted to Associate, Summer 2009

· Provided customized wealth solutions to ultra high net worth clients ($25MM+) on a trading desk that managed over $35 billion in assets: reported directly to 3 Senior Investors · Traded with product desks on Municipal and Corporate Bonds, International Fixed Income, Equities and Listed/OTC Options, Structured Products, FX, Hedge Funds, Private Equity, and Real Estate to generate over $150K in revenue · Prepared investment performance reviews, asset allocations, customized balance sheets cash flow analysis, spending projections, and daily data analysis for strategic portfolio forecasting models in excel and proprietary systems · Utilized wealth projection models and risk management tools on concentrated stock positions, liquidity events, and overall asset allocations to implement tactical investment strategies · Covered largest family relationship of Private Bank ($5bn+ in assets) by rebalancing portfolios, providing customized reports for advisors, and analyzing prospective equity, fixed income, hedge fund and private equity investment strategies

· Evaluated client investment, credit and deposit account holdings using JPMorgan proprietary systems to create performance reviews and pitch books for client meetings · Conducted detailed research on prospective and current clients in order to perform strategic asset allocations · Composed weekly and monthly reports for the Region Head covering forecasted revenue generating business, tracking significant product flows and monitoring cross-marketed business activity

· Participated in product merchandising and buy meetings, helping product team market and sell women's clothing collection to division buyers. · Introduced new product idea through a competitive case study presented to corporate office, which resulted in an assessment of product sizing throughout specific Macy's brands