Elissa Gaytan

•Manage the affiliate and influencer marketing team, overseeing daily operations, campaign execution, and long-term strategy across multiple beauty and wellness brands including FoxyBae Hair, Asterwood Beauty, Vital Vitamins, Prime Labs, and Happy Healthy Hippie. •Lead the development and scaling of influencer, affiliate, and TikTok Shop programs, ensuring alignment with business objectives and driving measurable growth. •Oversee creator outreach, onboarding, and relationship management for influencers, affiliates, and TikTok Shop creators, maintaining strong partnerships and consistent performance. •Plan and execute influencer activations, events, and gifting campaigns, fostering brand awareness and deepening community engagement. •Collaborate with marketing, creative, and product teams to integrate influencer and affiliate initiatives into larger brand campaigns. •Track and analyze performance metrics, identify high-performing creators, and optimize partnerships to maximize ROI and content output.

•Develop and produce high-performing photo and video content optimized for TikTok, Instagram Reels, and YouTube Shorts. •Partnered with brands including BUR BUR, Prose Hair, Grande Cosmetics, Trio Beauty, HAIRtamin, Mochi Health, Hormbles, and more, delivering authentic, conversion-focused content that resonates with audiences.

•Managed and nurtured relationships with 150+ influencers per month, coordinating collaborations that consistently drove brand visibility and conversions. •Executed large-scale in-person events and activations, strengthening community connection and brand loyalty. •Directed influencer outreach, campaign planning, and creative briefs, ensuring content aligned with both brand objectives and creator authenticity. •Oversaw social media content strategy across all platforms, including copywriting, asset development, and posting, while maintaining brand consistency. •Monitored and fostered community engagement, cultivating an active, loyal social following. •Collaborated cross-functionally with marketing, design, and product teams to integrate influencer and social strategies into broader brand initiatives.

•Scaled social media presence, growing the audience from 14K to 74K+ followers through content strategy, influencer partnerships, and targeted campaigns. •Launched their influencer program, including outreach, negotiations, and contract management, resulting in increased brand visibility. •Produced, edited, and published content across all platforms, ensuring brand voice and aesthetics aligned with marketing goals. •Spearheaded experiential collaborations by hosting influencers and press at the Sonäge studio, driving authentic content creation and social engagement. •Partnered with the marketing team to plan and execute branded influencer events that boosted brand awareness and community engagement. •Managed the social media content calendar and leveraged tools like Later to streamline scheduling, track performance, and optimize posting strategies.