Elise Fennig

Increase Kraft’s trade association and partner investment ROI through joint business planning to establish Kraft as retailers’ premier business partner and an industry thought leader; serve as liaison between Kraft’s external stakeholders—including retail customers, trade association partners, and trade press—and internal subject matter experts charged with operationalizing industry initiatives; manage all aspects of Kraft event logistics, including strategy and message development, customer meetings, culinary presence, brand participation, physical presence and executive prep.

Direct and manage GMA’s industry affairs initiatives and projects within the supply chain management and technology, sales and sales promotion and industry performance practice areas.

Responsible for managing the membership recruitment, retention and service programs of the American Frozen Food Institute and its affiliated entities. Also responsible for overseeing the sponsorship and affinity programs of the Institute and its affiliated entities.

Serve as spokesperson and manage relations with trade press and national media. Primary responsibility for the creative direction of AFFI’s branded communications efforts and act as the liaison to groups such as the Produce for Better Health Foundation and National Fruit and Vegetable Alliance. Routine interaction with chief executives of nation’s largest food producers and retailers. Significant experience with event management, sponsorship solicitation and promotion.

Primary responsibility for the organization, including fundraising and strategic management and promotion of frozen foods. Coordinate public affairs and consumer outreach activities and serve as organization spokesperson. Maintain Foundation website and manage creative agency. Organize community events, including annual community 5K Fun Run.

Manage annual budget and board of directors, direct the association’s promotional efforts on behalf of the yogurt industry and serve as association spokesperson.

Manage annual budget and board of directors to address regulatory and legislative challenges confronting potato industry. Regularly engage such groups as the National Restaurant Association, National Potato Council, U.S. Potato Board and Alliance for Potato Research and Education.

Prepared news releases for national and local press, wrote articles for U.S. Geological Survey and Department of the Interior publications, prepared web content and participated in field expeditions with USGS scientists.