Elise Jacobs Blanck
Head of Marketing @ B.T.R. NATION
About
Part creative, part analytical and strategic, I'm a results-driven marketer and brand-enthusiast. What drives me is uncovering consumer/ brand/ market insights and applying them into strategic plans and compelling brand stories that drive revenue. I'm passionate about accelerating growth for mission-driven emerging brands that improve people's lives. I bring over a decade of experience building and managing household name CPG F&B Brands at industry-leading companies such as Unilever, Godiva & Topps.
United States
New York City Metropolitan Area
Food Production
E-Commerce, Budgeting & Forecasting, Digital Media, Performance Marketing, Social Media, Influencer Marketing, Team Leadership, Product Innovation, Innovation Management, Strategic Partnerships, Branding & Identity, Analytical Skills, Digital Marketing, Marketing, Market Research, Data Analysis, Marketing Research, Social Media Marketing, Consumer Behaviour, Analytics
Experience
Head of Marketing
B.T.R. NATION
Mentor
SKU
New York City Metropolitan Area
SKU is the nation's leading consumer product goods accelerator. SKU provides an ecosystem that creates lasting change in CPG by providing all the resources founders need to accelerate the growth of their brands.
Head of Marketing
Kibo Foods LLC
New York City Metropolitan Area
Kibo Foods is committed to finding innovative and delicious ways to utilize nutrition-packed ingredients to create plant-based sustainable snacks.
Director of Consumer Marketing
Safety Labs by Safety Products Global
New York, United States
Developed and executed the go-to-market strategy to launch a consumer brand for Slice, a product line of proprietary safety tools (box cutters, scissors, knives). PE-backed and acquired by Safety Products Global.
Senior Brand Manager - Ring Pop, Baby Bottle Pop, Finders Keepers
The Topps Company
New York, New York, United States
Led brand strategy and managed marketing spend/ execution across channels (Linear, Social, Digital, PR, Media). Facilitated partnerships for co-promotions and licensing opportunities, including top entertainment studios for annual movie partnership.
Global Brand Manager, Chocolate Gifting
Godiva Chocolatier
New York, New York, United States
Managed base business and innovation strategy, including research, commercialization, launch and analysis of Global Seasonal Chocolate Gifting portfolio across CPG, Specialty, & eComm Channels and key regions.
Global Brand Manager, Food & Beverage
Godiva Chocolatier
New York, NY
Member of core team that created Godiva Café model. Supported the opening of 20+ cafes globally. Responsible for food pipeline and menu development (30+ new SKUs). Included recipe/ protocol creation, equipment selection, sourcing, pricing, packaging, and marketing communications.
NA Associate Brand Manager, Emerging Categories
Godiva Chocolatier
New York, NY
Developed pipeline strategy for key new product platforms (Health & Wellness, Customization, and On-the-Go Snacking). Successfully launched 50+ new SKUs, which included recipe development, packaging, forecasting, and integrated campaigns. Identified key consumer insights through quantitative and qualitative research.
Associate Brand Manager, Baking, Cooking & Spreads
Unilever
Englewood Cliffs, NJ
Brand Development Key Responsibilities: • New Product Innovation • Cross-Channel Communications Development • Influencer Partnerships • Manage Internal/External Cross-Functional Teams, & Budget Brand Building Key Responsibilities: • Sales and Operations Planning • Budget & Marketing Calendar Management • Marketing Activations, Consumer Promotions
Unilever Analyst
Nielsen
Greater New York City Area
• Strategy development using store scanning, consumer panel, and demographic/consumer segmentation data • Contributed to Sales trade stories, resulting in placement of new items on shelf • Provided excellent client service, including leading client training courses on Nielsen tools • Nielsen Simply Excellent Gold Award Winner
Education
Cornell University
Communication and Media Studies, Applied Economics & Management
Elise Jacobs Blanck's Contact Information
Phone
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