Elise Loveless
Shopper Marketing Specialist @ CAULIPOWER
About
Content-driven marketer in the retail and media space with experience working across platforms. Experience in digital media, partnership strategy, brand management, content storytelling, and cross-functional team collaboration that drives results and increases brand loyalty among consumers. Looking forward to connecting with you!
United States
Greater Minneapolis-St. Paul Area
Marketing & Advertising
Consumer Packaged Goods Marketing, Influencer Marketing, In-Store Marketing, Customer Service, Point of Sale (POS) Systems, Creative Briefs, Budget Management, Fast-Moving Consumer Goods (FMCG), Consumer Packaged Goods (CPG), Brand Management, Shopper Marketing, Partner Relationship Management, Content Strategy, Marketing Strategy, Project Management, Content Marketing, Digital Marketing, Advertising, Social Media Marketing, Media Planning
Experience
Shopper Marketing Specialist
CAULIPOWER
Brand Activation Manager
Target
Minneapolis, Minnesota, United States
Sr. Marketing Coordinator
Revol Greens
Minneapolis, MN
Develop and execute brand strategies to drive growth and profitability while collaborating with internal and external teams to ensure consistent messaging and branding across all channels.
Media Planner - Online Video and YouTube
Sleep Number Corporation
Minneapolis, MN
• Lead optimization of Sleep Number’s organic YouTube page by creating YouTube specific content and implementing best practices • Manage media partnerships with external partners including Verizon Media Group, Google, HGTV, and the NFL • Created first ever Sleep Number YouTube editorial calendar with consistent posting schedule, content pillars, and audience demographics • Directed creator led content built for YouTube in partnership with Google Creative Works • Launched quarterly, digital bedding first videos with made for YouTube creative. • Execute all YouTube and Online Video promotional creative
Associate Media Planner - Social Media
Sleep Number Corporation
Minneapolis, Minnesota, United States
• Engaged daily with consumers across social platforms including Facebook, Instagram, Twitter, Pinterest, and YouTube sharing the value of Sleep Number’s life-changing innovations and offering informative resources • Oversaw the creation of cross-channel, integrated social promotional campaigns for 15 sales events each year. Partnered cross-functionally with internal creative team, leadership, and legal team through concept formation to final execution • Led migration of Sleep Number blog from an external to internal company owned site providing the one million plus yearly upper-funnel blog visitors a seamless experience to easily transition from consuming our engaging sleep leadership content to learning about life changing sleep solutions • Coordinated blog editorial calendar. Scheduled up to eight engaging posts per month, selecting content themes, and leading content creation and distribution • Managed content creation and collaborated with 10 micro and macro influencer's to share Sleep Number’s unique benefits on their social channels and reported on post campaign results
Education
The University of North Carolina at Chapel Hill
University of Minnesota
Business Management and Marketing
Elise Loveless's Contact Information
Phone
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