Elise Chin Pey Shee

1. In charge of Modern Trade management for 99 Speed mart, Lotus’s and Mydin. 2. Develop and implement in store planograms, promotions, sampling, and displays to maximize sell-through. 3. Negotiate trading terms , margins , listing fees , promotion funding. - Manage price strategy, monitor stocks level prevent oos and work with supply chain to ensure products availability. 4. Track sell in performance, analyze shopper insights, and leverage syndicated data to recommend and propose product listings. 5. Collaborate with the demand planning and supply chain teams to ensure timely pipeline of new product listings. 6. Monitor aging reports to ensure payments are received on time.

I joined X Elite in May 2024 to manage key accounts, including Guardian Malaysia, Guardian Brunei, the Brunei distributor, and local chain pharmacies. The following outlines my job responsibilities. 1. Developing and implementing new KPIs and terms & conditions for the trading agreement. 2. Reestablishing and implementing updated strategies for counter placement, track monitoring and evaluating the productivity of all counters. 3. Involved in overseeing overall field operations, including the placement and training of merchandisers, to ensure the successful execution of top-tier merchandising and planograms. 4. Conducting monthly and quarterly review meetings with the brand principal. 5. Responsible for achieving the monthly and annual purchase targets. 6. Responsible for the JBP, conducting business reviews with retailer, and reporting meetings with the brand principal. Additionally, accountable for ensuring that trade spend remains within the agreed budget. 7. Responsible for managing the aging report and payment collections. Additionally, monitoring stock returns to ensure healthy stock levels at outlets. 8. Account Expansion in 2024 local pharmacy chains including AA Pharmacy, HTM Pharmacy, and others independent pharmacies.

I joined EIG Pharma Asia in Oct 2019 for the opportunity to learn and develop skills in key account management. 1. Responsible for managing chain pharmacies, including AEON Wellness, AEON Supermarket, and others independent pharmacies ( WM & EM ). Additionally, overseeing and collaborating with the distributor sales team. 2. Responsible for planning and executing concourse and in-store roadshows, ensuring that each event meets its sales targets. 3. Accountable for conducting monthly meetings and business reviews with the retailer. 4. Responsible for monitoring competitor activity and devising effective strategies. 5. Responsible for achieving monthly and annual purchase and off-take targets, while ensuring that trade spend remains within the allocated budget. 6. 2022 results + 82% growth vs 2021 for purchase and +31% growth for the off take vs 2021.

I joined Tohtonku as a Sales Representative in Apr 2016 and was promoted to Sales Executive in Dec 2018. 1. Responsible for managing local key accounts, including NSK, Village Grocer, Jaya Grocer, Hero Market, Checkers Supermarket, others local supermarkets and baby shops. 2. Responsible for leading and monitoring the performance of all sales representatives and merchandisers, ensuring top merchandising and the proper execution of planograms. 3. Responsible for compile, audit, and prompt submission monthly reports, as well as developing action plans to address competitor activities. 4. Responsible for monitor aging reports and payment collections. 5. Responsible for setting new KPIs and establishing trading terms agreements. 6. Responsible for monitor, allocate, and guide the expenses and budgets of all sales representatives. 7. Responsible for develop and implement promotion plans to drive sales growth.