Elisa Miller

Global Product Marketing Consultant @ OPI

About

I'm a passionate CPG marketing leader with over a decade of experience transforming consumer insights into breakthrough products people love. Throughout my career at both Fortune 500 companies and innovative startups, I've had the privilege of bringing over 50 top-ranked beauty products to market, including the #1 selling concealer in the US. What drives me? I love connecting deeply with consumers to uncover unmet needs, then rallying cross-functional teams to bring innovative solutions to life. I'm equally comfortable diving into Nielsen data to uncover growth opportunities as I am presenting strategic plans to C-suite executives. My sweet spot is bridging the creative and analytical sides of marketing - developing breakthrough product concepts backed by solid consumer insights and delivering profitable growth. I've managed brands across multiple channels (DTC, specialty retail, mass) and categories (skincare, color, fragrance), always focusing on building meaningful consumer connections. I'm a lifelong learner who identifies emerging trends and deep consumer insights to discover untapped white space opportunities that drive innovation. I'm also passionate about nurturing team culture and development. At Mary Kay, I created the "Happiness Hour" initiative that boosted team engagement by 50% during Covid. I earned recognition as a change agent for accelerating product development timelines from 36 to 18 months. Let's connect if you're interested in consumer-centric innovation, building exceptional brand experiences, or just want to chat about the ever-evolving CPG landscape My Award Winning Launches: Illuminea Extrait de Parfum TW 3D Foundation, Lash Volumizing Brow Gel Lash Intensity Mascara Mineral Power Dream Matte Mousse Dream Satin, Instant Age Rewind SuperStay Fit Me Shinylicious Skills: Disruptive Brand-Builder Expertise in natural and organic certifications, OTC regulations Superior formula/color evaluation. Superior presentation skills (C-suite, Retailer, Celebrity) & communication skills. Financial Fluency (budgets, forecasting, COGS, margin analysis) Lateral thinker and creative problem-solver

Country

United States

City

Croton-On-Hudson

Industry

Cosmetics

Skill

Solution-oriented, Customer Satisfaction, Return on Investment, Executive Management, Upstream Marketing, Marketing Activation, Timelines, Team Management, Strategic Vision, Innovation Development, Product Innovation, Product Strategy, Business Case Preparation, Storytelling, Competitive Landscape, Identifying New Opportunities, Customer Marketing, Launches, Omni-Channel Marketing, Marketing Programs

Experience

Global Product Marketing Consultant

OPI

2024-12 - Present · 1 yr 10 mos

Innovation and Marketing Consultant

ELM Consulting

2023-5 - 2025-1 · 1 yr 9 mos

New York, New York, United States

Global Product Marketing Consultant

OPI

2023-11 - 2024-6 · 8 mos

Remote

Director of Global Innovation and Strategy

Sheralven Enterprises Ltd.

2022-5 - 2023-5 · 1 yr 1 mo

Managed 8-person team. Spearheaded innovation and led end to end product development and marketing for 9 licensed beauty brands (Celebrity, DTC, Start-up) across multiple retail channels (Amazon, E-commerce, Drug, DTC) to drive sales, brand awareness, growth and new business development. Team Win 2023: Secured new brand-building channels for licensed brands including placement in 100 new high-proﬁle brick and mortar retail doors. Implemented previously non-existent 360-degree marketing strategies across multi-channel distribution (Amazon, e-commerce, off-price) with limited resources. Generated powerful partnerships through disruptive brand/influencer collaborations and partnered with top e-commerce retailer to launch Nine West fragrance.

Global Brand Development

Mary Kay Global

2015-5 - 2022-3 · 6 yrs 11 mos

Addison, TX

Empowered team of 3. Led global product development, innovation initiatives and brand strategy for a multi-category portfolio (skincare, color, fragrance and personal care) across 40 global markets with an annual revenue of >$800M. Led innovation from concept to launch (concepts, briefs, formula evaluation, positioning, claims, design) growing color, fragrance and personal care categories 5-15% YOY. Utilized new industry technology to develop Mary Kay's TimeWise 3D Foundation IntelliMatch Technology concept; resulted in a more inclusive shade palette. Launched sustainable packaging