Elisabeth Osmeloski

ACCEPTING NEW CLIENTS. Advisory engagements / Fractional CMO leadership roles Advising established technology focused companies and DTC / B2C brands (Sports & Entertainment, Wine & Spirits, Food & Beverage, Lifestyle / Health & Wellness products & services) & growth stage companies, designing innovative digital marketing strategies and integrated campaigns utilizing creative content within digital channels, PR & media relations, influencer marketing & experiential events for demand generation, enhancing the customer experience and generating measurable results.

Spearhead all brand marketing, oversee event strategy, milestone planning and lead operations from concept to execution. Work with media, external vendors to build community driven programming with non-profit organizations and top-tier brand partners.  Collaborate with brand partners (LIVENATION, NWSL), influencers, regional and national organizations to expand reach, driving six-figure annual revenues across on-premise sales, event ticketing, off-premise retail & brand merchandise.  Create, execute and manage budget for all paid marketing campaigns across digital & print channels, including Meta, TikTok, LinkedIn, Reddit, OOH, local networks and digital media placements for maximum reach and awareness.  Develop loyalty email newsletter (over 18K customers served) & create social content driving over 1.2M annual views and reaching over 300K user accounts across multiple digital and traditional media channels.  Measure KPIs daily, weekly, monthly & annually to track in-store visits, AOV, LTV and monitor customer feedback, achieving 5-STAR reputation and generating loyal customer return visits for an engaged fanbase.

Served on the editorial leadership team for the media & events driven community of marketing leaders and high-value sponsorship brands across a diverse array of leading B2C brands and B2B focused Fortune 500 organizations. • Created virtual content programming and developed in-person event agendas, curated speaker panels, moderated VIP executive sessions for the Super Bowl Sports Marketing Upfronts at the Porsche Experience Center in Los Angeles.  Led ongoing development of CRM platform to effectively manage outreach to 25K+ qualified leads, enhance first-party customer data to fulfill $4million+ in annual sponsorship deals across live events portfolio.  Managed key stakeholder engagement and developed relationships with Fortune 500 CMOs, marketing executives within food & beverage, CPG, sports & entertainment, lifestyle, tourism & hospitality industries.  Executed community wide surveys for executive insights, editorial content and sponsored whitepapers

Providing insights & analysis of consumer and brand trends within verticals I specialize in as a marketing strategist. (Hospitality & Tourism, Food & Beverage, Sports & Entertainment, Media & Lifestyle)

• Led a marketing department of five direct reports and oversaw go-to-market strategy, production of all branded digital content: photo, video, social media graphics, editorial and live event graphics. Amassed a following of over 100K global fans in under 8 weeks. • Managed marketing operations and six-figure budget across multiple channels and platforms: Digital, TV/Radio advertising, Print/Outdoor, E-mail & Influencer marketing. • Oversaw experiential event planning, local / national PR, media and community relations initiatives, athlete relationships, game day production elements and events budget. • Wrote, edited and produced professional athlete stories, featured team content for AAF website and national video distribution on the NFL Network. • Developed demand generation strategy, executed lead acquisition efforts and created email marketing campaigns for target audiences, achieving average open rates of 30-50%, well above industry standards. • Aligned marketing and sales strategy to support demand generation efforts, driving over $1.5 million in ticket sales and fan merchandise retail revenue in <6 months. Campaign / Content Examples:

Collaborated with marketing team and event operations group to implement consistent brand messaging across all touchpoints - from digital marketing assets to on-site event graphics and print collateral. Managed all aspects of media relations - wrote press releases, coordinated press outreach, handled speaker promotion and sponsor coverage through credentialed outlets and media partners. Responsible for overseeing attendee experience, planning & executing logistical event elements including: - Event production & set design - Print collateral & signage - Mobile app & website content - Partner / Vendor activations - Networking programs - Awards programs & presentations

Responsible for growing brand recognition & readership among marketing technology / SaaS industry professionals through owned and earned media (SEO, copy & web content writing, social, email marketing & PR / media relations.) Championed improvements to the education and conference experience for readers, attendees & speakers, customers and partners at SMX and MarTech events. Led year-long brand redevelopment effort to modernize the Search Marketing Expo (SMX) logo and branding elements for digital and live events. Awards Program Creator & Director - The Search Engine Land Awards Key responsibilities & tasks: -Established leadership position in search marketing and advertisting industry awards space. -Led editorial direction for all awards categories, identify entry criteria and managed e-commerce platform for revenue optimization. -Recruited industry luminaries to serve as judges and develop unbiased, weighted scoring system. -Oversaw creative production of all marketing materials and managed all marketing communications, working with external partners and internal resources to drive visibility. -Developed sponsorship opportunities in conjunction with business development team. -Collaborated with primary sponsor (Google) and supporting sponsors to satisfy deliverables. -Directed production and oversaw all event planning of black-tie awards gala event for 300+ attendees. -Managed budget & revenue streams to realize long-term profitability; $25K+ raised for charity 2017 Awards Program - 50% YoY growth in submissions - 70% YoY growth in revenue 2016 Awards Program - 75% YoY Growth - 165% increase in total entry fee revenue - 1.5x sponsor support over inaugural event 2015 - Inaugural Awards Program -Developed industry awards program from conception to completion. -Executed on vision for inaugural awards ceremony and reception for 350+ guests during Advertising Week in NYC. -Exceeded revenue projections by ~25%, resulting in a large charitable donation.

Responsible for driving editorial brand awareness and increasing readership through owned, earned and paid media channels for Search Engine Land and Marketing Land, two of the leading trade publications in the digital marketing space. Notable Achievements: -Realized 50% & 70% YOY Organic search growth for respective editorial publications. -Increased volume of referrals as official publisher in Google News by >350%. -Managed app store and mobile platform optimization to grow downloads of daily publications and distribute through 3rd party feed readers. Developed national & international partnerships, arranged speaking engagements & media interviews for all editorial staff from Search Engine Land & Marketing Land at digital marketing events. • Managed network of 200+ freelance content writers for B2B publications, generating over 2M views per month. • Created editorial calendar, scaled submission and publishing process within WordPress. • Recruited subject matter experts and industry thought leaders to contribute content. • Edited submissions for content relevancy, clarity and credibility. • Measured success with analytics and used data insights to inform content strategy.

Digital marketing trade publication from Third Door Media - editorial experience: - Reported on the intersection of digital and mainstream media / entertainment trends. - Credentialed as journalist to cover Sundance Film Festival & SXSW; assigned other reporters coverage duties in addition. - Credentialed as media influencer and reporter to cover Adobe Summit four times.

Search Engine Land - leading digital marketing trade publication from Third Door Media - editorial experience: Responsible for managing all editorial content from guest contributors and daily articles from expert columnists. Covered news relevant to the travel search industry and topics related to entertainment search. Participated as an expert speaker or session moderator at digital marketing events and travel marketing conferences.

- Planning networking activities & events which add to overall attendee experience. Overseeing aspects of evening receptions & activities at parties, including F&B, entertainment and more. - Contributing to Agenda & Session Programming / Educational Seminar Topic Planning - Identifying key guest speakers and digital influencers for programs - Managing conference production elements, including staging elements and in-room branding, speaker development process and presentation logistics. - Handling press and analyst requests for event coverage. - Coordinating Special Events & Experiences for Attendees (Women's networking receptions, Awards programs, speaker gifts) Experiential Partner / Sponsor Events: #JanesofDigital powered by Microsoft Bing Ads & SMX -Editorial program lead, managing direction of discussion panel, working with moderator and partner staff to identify speakers and develop engaging topics. -Managing marketing communications to drive attendance to this after-hours networking event focused on issues surrounding gender bias in technology. -Working directly with Sponsor/Partner (Microsoft) events management staff to ensure attendance goals were met and event program was well received.

Brought together a team of volunteers to officially launch (October 2011) a successful non-profit organization and professional association for ~300 digital marketing professionals in Greater Salt Lake City (& surrounding areas - Park City, Lehi, Orem, Provo), Utah. As founder and first acting President: --Structured membership levels and effectively grew individual and corporate members to 200~ seats within first two years of existence. --Organized monthly meetings, developed program content and secured expert guest speakers (local, national). --Coordinated marketing communications and event logistics. --Partnered with Adobe to host the majority of our monthly meetings of 100-250 attendees at their Lehi, UT office building. --Worked with alternate venues and partners to co-host events when Adobe venue was unavailable for our group. Continue to be involved with organization as founding member, advisor for annual digital marketing conference, attended by approximately 400 local marketing professionals. Actively source nationally recognized keynote speakers and featured speakers for annual DMC conference.

Expert speaker, conference programmer and moderator since 2001, covering topics in digital marketing and technology. Program chair and host for the 2007 SES Travel Edition two day conference for travel marketing professionals (~500 attendees). Developed agenda, organized guest speakers, including keynotes and industry discussion panels. Organized a series of offline, community based events known as SEW Forums LIVE! across multiple cities to bring a condensed version of our larger event offerings to second-tier markets. Worked with event ops team to identify venues, set and meet budget expectations for 200-300 attendees.

Editorial content operations and founding community manager for SearchEngineWatch.com

Isenberg School of Management