Elisabeth Flach

AthCo.io | An Educational Platform & Community for Athletes, Parents, Coaches & Brands with everything you need for Education on NIL, RevShare, Brand Building and Recruitment! Athco.io is a turn-key tech platform for needed to build a brand and monetize in less than 1 hour. It is a TRUE solution to NIL for high school and college athletes. Our WONVal and WONTrack Platforms integrate statistical player and performance data to give athletes, coaches, GM's and brands accurate RevShare x NIL Evaluations (what a player is worth) for seamless Recruiting & Transfer Portal Operations. Athco.io's platform creates an educational funnel for high school through college, even to professional athletes to use technology and performance based data (analytics) to be compensated fairly in the marketplace, create a throttle to accurately recruit viable players and help athletic departments (AD's, Coaches & COS's) simplify the process by having a live data stream of player information at the touch of their fingertips - 24/7. We have built an innovative platform that simplifies the NIL brand building & recruiting process in (youth) high school & college sports that offers seamless functionality and efficiency.

•Lead strategic growth, marketing innovation and partnership expansion for over 40 enterprise and global brands. •Increased client revenues between $1.8M–$5.4M within 9–18 months through optimized digital marketing and business development. •Oversaw annual marketing budgets ranging from $360K to $2.8M across omni-channel campaigns. •Supported $10M+ in venture capital and private equity fundraising for tech, media and streaming companies. •Built alliances with global advertisers, influencers and technology partners to enhance ROI and long-term brand equity. •Clients include: ESPN, Disney, Bar Stool Sports, Pardon My Cheesesteak, NCAA, NFL, Pro League Network, Agape Diamonds, BIATCH Tequila, Horse Soldier Bourbon, ReliaQuest, Las Vegas Raiders, SEC, Conference USA, American Conference, College Football Playoff, AT&T, Fashion and Luxury Brands, TikTok, Loew’s Hotels, A Dream Group x Art Basel (Miami), Hard Rock / MGM Resorts.

•Led brand partnerships, activations, and e-commerce strategy across sports, creator, and live-event verticals, generating 210M+ impressions, 20M+ weekly views, and $280K in new sponsor revenue. •Directed the full ProLeagueNetwork.com redesign, built the e-commerce store, and created branded merchandise for events, collaborations, and influencer campaigns. •Negotiated and executed integrated sponsorships with partners including Brinx.TV, Randy Couture, Mark Coleman, John Brenkus, Kai Cenat, Luck F*ck Energy, and T-Pain x PLN at Coachella, delivering high-impact brand activations and ROI. •Built PLN’s Sponsorship & Activation System, including messaging frameworks, dual-activation cadences, social collaborations, live reads, paid ads, QR-tracked funnels, and URL-based performance analytics. •Produced the STR33T Basketball Event in Los Angeles, overseeing FIBA team logistics, merchandise, live production, sponsor activations, and multi-platform promotional campaigns.

•Led the Sponsorship & Partnership Activation Program, negotiating contracts and building activation workflows including promoted posts, influencer collaborations, live reads, QR-coded sales funnels, and tracked URLs to measure conversions and revenue lift. •Built Brinx.TV’s multi-layer Google Analytics ecosystem, tracking user behavior, demographics, social metrics, and ReachTV performance across 2,400+ airport gates and 750 venues in 90 airports. •Produced executive-level sponsor case studies combining analytics, sales data, and engagement metrics to demonstrate platform value, strengthen partnerships, and improve retention. •Supported $10M+ in revenue and PE fundraising by creating data-backed performance narratives aligned with investor expectations and brand growth indicators. •Delivered major brand activations with OneUponACoconut Water, Solari, Purple Mattress, Trilith Studios, Sportico (Super Bowl LVIII), PPA Pickleball, and influencer partners including Daymond John, Marcellus Wiley, NFL Hall of Famers, and PLN creators.

Kraus Marketing is an award-winning, full-service digital marketing agency specializing in branding, web design & development, and campaigns involving SEO, PPC, social media, and email marketing. We work to take campaigns or projects from concept to finished product, assuring no detail is overlooked along the way. Our agency serves clients locally as well as nationwide, with offices in Morristown, NJ, New York, NY, & Tampa, FL. Partnering with CEOs, Presidents, Marketing Directors, and Sales Leaders to create eye-catching branding programs for companies and products, develop and launch user-optimized websites, and implement a proprietary digital marketing mix to generate awareness and activate audiences. I lead the new business development team in promoting our agency and helping companies determine if Kraus Marketing could be a good fit to partner with.

• Led digital strategy for 700+ franchise clients including Domino’s Pizza, Shelf Genie and Home Instead Senior Care. • Managed a $3M+ ad budget across Meta, Google, LinkedIn, and TikTok, producing $1.9M in new revenue within 7 months. • Developed custom audience models and email funnels that increased conversion rates by 22%. • Collaborated with sales leaders to redefine value propositions and boost client retention rates.

- Production Manager is responsible for supporting and taking direction from the Fashion Stylist as they ensure that the brand aesthetic is being successfully translated. - Production Manager helps with preparing/styling merchandise and sets for on-figure and still life products for photography shoots. -Oversees the Fashion Stylist/ Talent before and during photo shoots by preparing selected merchandise, ironing and steaming soft goods, pinning/clamping clothing, cleaning up accessories, etc -Books talent and models for the week long shoots. -Ensures product is consistent with established style guidelines -Selects consigned items (such as samples) for the photo shoot from the Showroom -Organizes merchandise for return to the Showroom, to include: unpacking and repacking boxes -Travels to on location shoots (as needed) to assist in production and styling