Elisabeth Hedberg

Responsible for the total commercial customer offer across product, brand, design, and communication within an international retail business. Leading large international and cross-functional teams, with responsibility for commercial strategy, customer value, growth, brand positioning, and profitability. Member of the Leadership Team and Head of the Commercial Management Team. Created a stronger and more integrated customer offer by connecting product, brand, communication, and customer experience into one commercial direction.

Responsible for design, assortment, purchasing, sourcing, production, and value chain performance across the retail group, including large global supplier networks, commercial budgets, and international teams. Drove assortment and supply chain strategies that strengthened profitability, customer relevance, speed, and operational efficiency, while accelerating digital, sustainable, and circular transformation. Also served as CEO of Closely, a start-up lingerie brand within the group. Significantly improved business performance through stronger assortment direction, supply chain strategy, and customer-focused commercial development.

Responsible for assortment, sourcing, production, logistics, and supply chain operations across international markets. Led global teams and drove end-to-end efficiency, flexibility, and collaboration across the retail value chain through lean, agile, and customer-focused ways of working. Improved sales, profitability, and operational performance through stronger assortment direction and more integrated value chain execution.