Elisa Valdez

* Managed over 10 Henkel consumer beauty brands (including Schwarzkopf Professional, Joico, Pravana, Alterna, and Kenra Professional) and their respective style guides to maintain accurate visual design consistency across all product lines, including color, care, and styling products. * Worked closely with Brand, Trade, Marketing, Sales, Education, and PR departments to ensure all projects were completed within tight deadlines. * Executed creative briefs to design and produce marketing materials and promotional merchandise for Henkel global haircare brands. * Oversaw project management tasks, including managing and distributing assignments to ensure effective execution and completion of project goals, while also managing monthly client budgets and overseeing billing totaling up to $500k a year. * Gained extensive knowledge of product development processes for consumer goods, including packaging design and concept development, a strong understanding of manufacturing and quality control, and some experience with regulatory compliance. * Conducted press checks in Mexico City with Schwarzkopf Professional brand managers to ensure printing quality matched products from Germany. * Developed concepts and suggested printing methods to the marketing team for all packaging and promotional merchandise, and prepared final files for all print materials and products. * Consistently worked with external vendors and established a strong network of professional relationships. * Created magazine advertisements for Modern Salon and other distributors, following all specified design and format requirements. * Led a team of in-house designers, external freelancers, and design agencies. * Planned and managed all client team-building events and holiday gifting. * Tasked with planning company education development to inspire and advance design knowledge. * Guided and oversaw merchandise purchases for ESW online shop and instructed the team on proper printing and file setup methods.

* Designed and developed promotional and marketing merchandise for a diverse range of clients, including media and entertainment (Sony Pictures, DreamWorks Studios, Paramount Pictures, FOX, 20th Century FOX, NBC Universal, Warner Bros. Pictures, IMAX, TMZ, The Hollywood Reporter, and The Ellen DeGeneres Show), beauty and lifestyle (NYX, Absolut), talent and management (WME), fashion and retail (The North Face), hospitality (The Beverly Hilton), and aerospace (SpaceX). * Developed product ideas for clients by designing pitch decks with branded artwork, including custom merchandising and packaging options for purchase. * Collaborated with a wide range of product vendors in the US and overseas, mastering the preparation of final artwork based on their dielines and capabilities while handling merchandise across various platforms and product types. * Developed and assembled promotional kits to generate press interest for upcoming premieres and press junkets. * Maintained brand consistency by adhering to strict style guide standards and pushing creative boundaries to produce promotional merchandise in mass quantities, both in the US and overseas. * Managed multiple projects simultaneously, consistently meeting tight deadlines. * Supervised interns and freelance artists, ensuring timely completion of assignments and adherence to strict guidelines.

* Conceptualized and designed mock-ups for use at galleries, toy fairs, and customer previews. * Worked with style guides to maintain brand integrity while creating and implementing new artwork for trade show displays and booths. * Managed the setup and preparation of final files for large-scale print production.

* Designed website mock-ups and print collateral. * Updated campaign materials for both in-home and out-of-home initiatives, including print ads, direct mail, brochures, eblasts, and websites. * Contributed to brainstorming sessions to develop new campaigns and enhance brand visibility.

* Directed a team of designers in developing the television program’s name and logo identity system, with the final logo chosen for a regional program.

* Conceptualized and designed assets for both in-home and out-of-home advertising campaigns. * Designed capabilities books, wrap-up report covers, and internal pages.

* Developed promotional materials to enhance the visitor experience. * Collaborated with the team to design the "Powers of Ten" invitation.

* Designed promotional banners for the web. * Captured photography used to promote the Filipino Film Festival.

Minor in Educational Psychology