Elisa Szeto
Manager Retail Banking @ ZA
-
Hong Kong SAR
Banking
行銷策略
Experience
Manager Retail Banking
ZA
香港特別行政區
Manager
China Construction Bank (Asia)
香港特別行政區
Credit Card Products, Credit Card and Consumer Finance
Assistant Manager
ICBC (Asia)
香港特別行政區
Product and Acquisition Sales Management, Consumer Finance Department (Credit Card Centre)
Marketing Officer
BOCI
Sheung Wan
1.Handled marketing campaign of ATL and BTL programs over the year, ATL included placing print ads on newspapers & magazines, website banners on social and online media platform ; BTL included posting direct mail and sending SMS and also coordinated with branches for the marketing materials delivered. 2.Calculated the response rate from customers on application to drawdown rate, predicted the sales volume and revenue before campaign started; sales tracking on the campaign after launched and monitoring the marketing effectiveness. 3.Projected marketing cost per campaign and calculated accrual spending of previous year. 4.News clipping daily and created marketing intelligence with competitor’s analysis on personal loans.
Education
Hong Kong Shue Yan University
Business Administration and Management
Elisa Szeto's Contact Information
Phone
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