Elisa Paixão Machado

Content & Communication Analyst

About

Content Marketing and SEO professional with experience in planning, content creation, and performance optimization. Focused on strengthening digital presence, engaging target audiences, and driving measurable results through data-driven strategies and creative communication. Experienced in working with cross-functional teams and continuously improving skills through new tools and methodologies.

Country

City

Brazil

Industry

Computer Software

Skill

Google Search Console, SEMrush, Conteúdo digital, Geração de leads, Redação para SEO, Estratégia de marketing B2B, Co-marketing, Mídias sociais, Gestão de conteúdo, Inteligência artificial, Contato com clientes, Marketing digital, B2B, Comunicação, Redação de conteúdo para web, Marketing de mídias sociais, Marketing B2B, Estratégia de conteúdo, Briefing, Redação

Experience

Content & Communication Analyst

Cortex

2022-3 - Present · 4 yrs 7 mos

Writing blog posts, eBooks, conversion materials, email marketing campaigns, and newsletters; Creating SEO briefs (in Portuguese and English) and monitoring performance metrics; Using HubSpot to create emails, automations, and landing pages, followed by results analysis; Managing webinars for lead generation, supporting speakers and participants during events. Scriptwriting, recording, and podcast editing; Content planning and social media management; Editing and proofreading; Creation of lead nurturing and engagement workflows; Content creation for clients across multiple industries; Writing articles, email marketing, eBooks, campaigns, website content, graphic materials, and video scripts

Junior Content & Communication Analyst

Cortex

2020-12 - 2021-8 · 9 mos

Production of blog posts, ebooks, email marketing, and newsletters for the PR, MI, and Sales audiences. Use of RD Station and Hubspot tools to create emails, automations, and landing pages, as well as tracking results. Organization of webinars and support during the event.

Content Marketing Analyst

R&D Marketing Digital

2019-12 - 2020-12 · 1 yr 1 mo

Content creation for clients' social media across various sectors; Writing of articles and email marketing texts, eBooks, campaigns, websites, graphic materials and videos.

Freelance Journalist

In Press Porter Novelli

2018-6 - 2019-4 · 11 mos

Rio de Janeiro

Internal and external communication at client offices; Writing stories for client websites and magazines.

Journalism Intern

3r Studio Comunicacao

2015-11 - 2017-11 · 2 yrs 1 mo

Rio de Janeiro e Região, Brasil

Writing for Inesquecível Casamento and Inesquecível Festa 15 Anos website and magazine; Writing eBooks and social media content; Using WordPress and SEO techniques for website and YouTube channel content; Managing and organizing photo and text materials for Brasília and Rio Grande do Sul editions; Production and coverage of corporate events.

PR Intern

Museu Nacional de Belas Artes

2015-4 - 2015-7 · 4 mos

Rio de Janeiro e Região, Brasil

Clippings; mailing; monitoring of exhibitions and their respective openings; photographic coverage of events and exhibitions; creating posts and managing the MNBA Facebook page.