Eliot Kent-Uritam
Communications & Analytics @ SF Parents Coalition
About
Excited about startups, climate solutions, esports/gaming, and media. Most recently: Growth/Marketing for climate-focused Full Cycle. Previously: I joined EarnUp to help with various big/fun projects - working with CEO Matthew Cooper to raise our Series B, leading the search for our new HQ, transitioning the Partnerships Team from Hubspot to Salesforce, and rolling out a new analytics reporting framework for client partners. Prior to that, from my esports work at Nice with TSM & Cloud9 and top streamers including Voyboy & Brian Kibler, I've been lucky enough to combine that learning with my media experience into an esports consultancy. While leading Media & Analytics for Nice & Company, I built a team active in all media, specializing in paid social, digital video, and esports/video influencer promotion. My 19 years of media experience spans growth and brand advertising, with clients including video game publishers Eidos, SEGA & Wargaming, CPGs Crystal Geyser, Sunsweet & Jelly Belly, digital photo brands Blurb, Shutterfly and Snapfish, B2B brands Jive Software, Webex, Trend Micro & NetApp, and launching the legal Napster. Having cofounded social media acquisition and analytics company 6builder, I remained involved in the startup/VC world with the angel group Golden Seeds, investing in female-led companies, and was on the founding team of Princeton Alumni Angels to grow the alumni entrepreneurship community. Am very interested in impact-investing, especially scalable climate solutions.
United States
San Francisco
Venture Capital & Private Equity
eSports, Sponsorship Strategy, Mobile Media, Social Media Advertising, Social Media, Media Planning, Advertising, Video Games, Negotiation, Strategic Planning, Digital Media, Social Media Marketing, Start-ups, Building Relationships, Analytics, Mobile, Mobile Devices, B2B, Online Advertising, Digital Strategy
Experience
Communications & Analytics
SF Parents Coalition
Climate-focused Advisor
Princeton Alumni Angels
San Francisco Bay Area
-Helped launch PAA in CA -Screening companies quarterly -Led Polycarbin deal team -Invested in Susterre
Digital Media Consultant
Executed focused projects in high interest areas, leveraging my media expertise. Highlighted engagements: -Trilogy Interactive (2020) - focus on Social Platforms & Video DSP for Election 2020 -TSM (2018) - focus on esports Sponsorship Media Valuation -JoyBits (2013) - focus on Mobile Monetization and User Acquisition
Director of Growth
Full Cycle
Full Cycle transforms food waste into plastic-replacement biopolymers for a healthier environment. -Built out marketing team -Created 2022 Marketing Plan -Overhauled marketing processes, added project brief system for marketing initiatives -Changed URL from fullcyclebioplastics.com to fullcyclebio.com -Oversaw migration from Hubspot to Salesforce -Supported fundraising efforts
Growth Operations Principal
EarnUp, Inc.
San Francisco Bay Area
EarnUp is a Fintech that intelligently automates loan payments for the 200 million Americans with debt -Supported CEO in raising $25M Series B from Bain Capital Ventures -Led HQ real estate search & buildout -Migrated Partnerships team CRM to Salesforce -Created enterprise partner reporting framework
VP, Director of Media & Analytics
Nice + Company
San Francisco Bay Area
Nice & Company is a full-service advertising agency with primarily CPG, travel, tech/gaming, B2B clients Led Media Department & Analytics Function -Responsible for holistic advertising plans for Consumer and B2B clients - supporting the brands and driving sales - while overseeing client by client budget control -Built & led team with focus on digital video (including YouTube), audio, and social -Served as IC lead for Addressable / CTV / Audience Buying / Traditional TV (upfront, scatter, DR) -Built Paid Social media practice from scratch – and converted 75% of clients -Set up measurement frameworks for all clients, built analytics dashboards -Measured impact of upper funnel media on sales and other performance metrics Account Management - delivered results & retained clients -Retained 100% of clients in 5 year tenure at Nice -Grew spend an average of 35% -Drove sales lifts of 10-20% Managed internal and external resources -Internal media team growth (4x), coaching -Traditional buying agency (Initiative) and digital media vendors -Collaboration with internal creative and account teams
Silicon Valley Liaison
Golden Seeds
San Francisco Bay Area
Mission-driven Impact investing - investing only in companies with diverse leadership teams with 1+ female corporate leader with at least 10% equity -Built partnerships with accelerators & incubators, increased early stage dealflow by 2x -Ran Office Hours for Silicon Valley -Met and formally screened ~1000 companies
Co-Founder
6Builder.com
San Francisco Bay Area
6builder provided a SaaS solution for influencers & brands to build social audience (wound down 2019) for brands & Twitter influencers - planned expansion to Instagram -Focused company strategy to self-service SMB SaaS approach (like Google Ads) -Built pitch deck & led investor outreach - got into finals of Matter.VC incubator (out of 100s)
Media Director
Mediasmith
Mediasmith is a digital-first media advertising agency with a focus on strategy and growth marketing Rose from entry-level employee to Media Director -Led holistic advertising plans for clients, presenting to client senior leadership -Led media mix, strategy & tactics across digital and offline media from search to Superbowl -Managed 20+ concurrent client contacts, coached 12 direct reports, countless vendors -Oversaw external broadcast (TV) and outdoor agencies: Carat, Horizon, MBMG, MacDonald -Created client analytics dashboards -Focus on digital display, social & search for clients that were performance driven - from site direct to network (pre-programmatic), CPM, CPC, and CPA -Focus on premium display, broadcast, print and outdoor for brand-focused clients -Search pioneer - bought search before Google, on Yahoo! Overture, then early on Google Clients -Gaming: Eidos (5 years), Hands-On Mobile, SEGA (7 years), Dolby (Axon) -Consumer clients: Napster, Shutterfly, Snapfish, Sungevity, AMEX, Breastcancer.org -B2B clients: Trend Micro, Autodesk, WebEx, NetApp Thought leadership -Developed Universal Cookie White Paper in 2001 -Wrote about mobile advertising in 2001 -Working group of 4As & IAB on Digital Terms & Conditions, helped shape version 2.0
Education
Princeton University
History
Eliot Kent-Uritam's Contact Information
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