Elinor Shiu

Co-Owner & CEO-Residential Solutions @ HKBN

About

- Driving OMNI, Digitalization and path the ways to succeed in Co-Ownership scheme - Proven track records in brand repositioning, strategic marketing, sales driven marketing campaigns, sales & retail management, business development, call center and customer service operations. - 18-year experiences in Consumer Marketing and Corporate Marketing and another 5-year experiences working as a Mini-CEO in telecommunication industry . - Team under my supervision was rated as the “Top-quartile” department in 7 years in HKBN (2007-2011, 2013-2014).

Country

City

Hong Kong SAR

Industry

Telecommunications

Skill

Leadership, Business Development, Marketing, Sales Operations, Management, Customer Service, Telecommunications, Marketing Strategy, E-commerce, Sales Management, Strategic Planning, Business Strategy, Project Management, Sales, Product Management, Networking, New Business Development, Product Development, Strategy, Enterprise Software

Experience

Co-Owner & CEO-Residential Solutions

HKBN

2020-9 - Present · 6 yrs 1 mo

Co-Owner and CMO-Residential Services

HKBN

2019-3 - 2020-9 · 1 yr 7 mos

Co-Owner & Head of Marketing, Residential

HKBN

2018-1 - 2019-2 · 1 yr 2 mos

Hong Kong

Associate Director – Marketing & Co-Owner

HKBN

2013 - 2017-12 · 5 yrs

Mini-CEO of Kowloon East (2008 -2012)

HKBN

2007 - 2012 · 5 yrs

Hong Kong, Guangzhou

- Managed 20% of the company’s entire business (in terms of revenue) and 450 headcounts in Hong Kong and Guangzhou. The focus was to manage the entire business development in the Kowloon-East region including fibre network development, sales operations, retail management and all the after-sales services, including service installation and maintenance, customer service and call center management. - Direct reported to group's CEO, Mr William Yeung

Head of Acquisition Marketing (Consumer Market)

HKBN

2005 - 2007 · 2 yrs

- Successfully transformed Hong Kong Broadband Network (“HKBN”) to a premium brand image of “technology leader with premium quality” between 2005 and 2007. Participated in the above-the-line of “Liu Xiang 1000Mbps Campaign”, then led the execution of “Confidence Boosters Strategy” to enhance consumer’s trust and to impress the market by launching “Non-binding Contract”, “Speed Guarantee” and “Money-back Guarantee”. - Direct reported to group's chairman, Mr. Ricky Wong

Associate Director, TV Marketing and Marketing (Business market)

HKBN

2004 - 2005 · 1 yr

Marketing (Business Market)

Hutchison Global Communications

2002 - 2004 · 2 yrs

Consumer Marketing

CTI, HKBN

1995 - 2002 · 7 yrs

- Swept the telecom industry across IDD, basic telephone service, 56K dialup, e-commerce, and 1Gbps broadband services. Building a lot of successful businesses from scratch. - Direct reported to the group chairman, Mr Ricky Wong.