Eline Oudolf

Transformation & Integration Consultant

About

Advising directors and entrepreneurs during growth, transformation and post-acquisition transitions, helping translate strategy into structured execution and tangible results. With an MBA and an academic background in Public Administration, Organizational Science and Law, I approach business challenges from both a commercial and structural perspective. My work sits at the intersection of strategy, operations and the human side of organizations. Combining analytical thinking with an entrepreneurial mindset, I help leadership teams turn complex situations into clear decisions and practical next steps. Through my experience as both consultant and entrepreneur, I naturally connect with people across all levels of an organization - from boardroom discussions to operational teams - which is often critical during periods of change or integration. My work typically focuses on: • Translating strategic ambitions into concrete change initiatives • Aligning strategy, processes and teams • Process optimization and scalable operating structures • Transformation roadmaps and structured execution • Organizational and cultural alignment during transitions • Supporting directors and founders during M&A preparations and transition phases • Post-Merger Integration & the human side of M&A Work typically focuses on: • Guiding growth and transformation trajectories • Strengthening positioning and competitive direction • Improving profitability (ebitda growth), efficiency & Process optimization • Translating strategy into structured execution • Transformation Roadmap Development • Post Migration Integration Programs • Organizational & Cultural Alignment • Long term Value Creation The result for directors and entrepreneurs: The result for leadership teams is greater clarity, faster execution, stronger alignment across the organization and sustainable, profitable growth. 𝐓 +𝟑𝟏 𝟔 𝟖𝟑 𝟎𝟖 𝟓𝟗 𝟕𝟐 | 𝐞𝐥𝐢𝐧𝐞@𝐄𝐑𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠

Country

City

Netherlands

Industry

Information Technology & Services

Skill

Entrepreneurship, P&L Responsibility, Business Ownership, Financial Management, Team Leadership, Business Development, Go-to-Market Strategy, Commercial Partnerships, Digital Strategy, Performance Marketing, Data-driven Marketing, Customer Acquisition Strategy, Marketing Transformation, B2B Marketing Strategy, Organizational Alignment, Change Management, Value Creation, Transformation Roadmapping, Execution Management, Management Consulting

Experience

Transformation & Integration Consultant

E&R Consulting

2022-1 - Present · 4 yrs 9 mos

Amsterdam

Advising on strategic decisions that drive growth, profitability and long-term value creation. Ensuring strategy is translated into execution and concrete results: • Skilled in change management and cultural alignment, supporting organizations through periods of transformation • Entrepreneurial background, providing a holistic view across strategy, operations and people • Experience aligning marketing teams, processes and commercial activities during organizational transitions • Helping organizations with digital transformations, from repositioning and rebranding to implementing CRM and marketing automation and scaling operations. • Experience supporting M&A processes in the SME segment, acting as a strategic sparring partner to founders during company sale preparation (process standardization, readiness for due diligence, coordination with financial and legal advisors, and risk management) • Certified in Post-Merger Integration (CPMI – Institute for Mergers, Acquisitions and Alliances) • Exposure to post-merger integration processes, supporting alignment between teams, processes and stakeholders during transition phases.

Founder & Managing Director

DeClubb - Digital Growth Agency

2020-5 - Present · 6 yrs 5 mos

Amsterdam

• Founded and built a digital growth agency • End-to-end responsibility for the business, including strategy, hiring, finance, legal, and business development • Built and led a team of marketing and growth specialists • Worked with national and international clients - from corporates to SMEs and startups – primarily in B2B, on growth strategy, branding, and performance marketing

B2B Marketing & Integration Consultant

EasyPark

2021-5 - 2022-1 · 9 mos

Stockholm, Stockholm County, Sweden

• Joined Parkmobile during its acquisition by EasyPark in an interim consulting role • Built and structured the B2B marketing function, establishing processes, roles, and ways of working • Led and coordinated internal marketing specialists and external partners to ensure consistent execution • Supported post-acquisition integration, aligning marketing teams, campaigns, and processes with EasyPark • Ensured continuity and performance during the transition phase, maintaining focus on execution and results

Digital Strategy & Performance Consultant

Merkle Nederland

2019-10 - 2021-5 · 1 yr 8 mos

Amsterdam en omgeving, Nederland

Advised clients on digital growth strategies, performance optimization and data-driven marketing transformation. Worked with leading brands including Leen Bakker, HEMA, Nationale Postcode Loterij, Ti Sento Milano and Pathé, translating business objectives into measurable digital performance programs. Connected strategy to execution by aligning commercial goals, data insights and marketing activation, delivering structural improvements in customer acquisition and performance effectiveness.

Marketing & Business Development Manager

Slim Academy

2015-9 - 2017-9 · 2 yrs 1 mo

Amsterdam, North Holland, Netherlands

Led a multidisciplinary team of course managers, marketing professionals and academic authors, with full responsibility for marketing performance and product quality. Oversaw departmental finances, negotiated strategic partnerships and contracts, and aligned marketing, product development and commercial objectives. Developed and executed integrated marketing strategies (online and offline) to strengthen positioning and drive growth.