Elimar Depaula

Founder & CEO of Queen Cosmetics, an emotionally driven, luxury-edge beauty brand reshaping modern prestige through product innovation, cultural relevance, and community connection. After a life-changing injury in 2019, I transformed my personal healing journey into one of beauty’s fastest-growing indie success stories, launching Queen Cosmetics in 2020 with $200 in seed capital. Today, Queen’s viral product launches, signature formulations, and emotionally resonant storytelling have built a global customer base and highly engaged community. Alumna of Ulta Beauty’s MUSE Accelerator, featured across national media and business platforms, and leading Queen’s continued growth across retail, strategic partnerships, and cultural influence. My goal is to make Queen Cosmetics a leader in the beauty industry by building the most exciting, authentic, luxe brand that drives emotional connection and confidence As Steve Jobs once said, I believe that passion fuels innovation, and that innovation can make a positive difference in the world.